Our path to optimal monetization methods for our clients span pricing models, bundling, tiers, distribution strategies and sales effectiveness – all while remaining focused on the right balance of customer acquisition and retention to achieve maximum potential for your product offering.
Pricing and monetization ideas are nearly limitless today while consumer tendencies to dip in and out of experiences, demand more personalization, and try unknown brands – and evangelize them – requires you to think more broadly and more specifically about your pricing and monetization practices.
For many in the local media space, the challenge is grounded in ad sales effectiveness, and new product or innovative products. For retail, we have the challenges of suppliers going direct to consumers, subscription models, e-commerce, having share of mind or the consumer creating new market ecosystems that cut out traditional retail channels. In the global media and entertainment space, the challenges center around subscriber churn, bundles, tiers, OTT distribution strategies (AVOD, SVOD, etc.), IP extensions, pricing analytics and how to accurately value your content and network.
We rely on a mix of qualitative research like co-creation sessions that help identify product enhancements for monetization potential as well as quantitative research like MaxDiff or conjoint modeling to help our clients bring offerings to market at a price point that meets internal demands and consumer willingness to pay.
When we work on monetization strategies with clients, they often start with the following types of questions: