You’re in the Emotions business. So are we.

Most purchase decisions are emotional, driven by attitudes more than actions. Relying on behavioral data alone can miss what truly matters.

Magid’s humanized data — proprietary consumer intelligence and domain expertise — reveals how people feel and what they’ll do next. And with our AI-enabled tools, you can act with speed and confidence.

Got Big Problems? So Do Our Clients.

"Small things are big things. Which parts of your experience should you focus on first?"

"What are your shows worth? How do you capture the most value from your programming?"

"How do you understand more, do more with less, and have a greater impact with your content?"

"Every brand is a content creator. How do you create more engaging content, stuff that really aligns with the relevant emotional and cultural motivations out there?"

"How do you drive real brand love with the most impactful audiences? Which brands, programming, leagues, or celebrities should you partner with?"

"What are the key attitudes that will motivate your most valuable customers?"

"Small things are big things. Which parts of your experience should you focus on first?"

"What are your shows worth? How do you capture the most value from your programming?"

"How do you understand more, do more with less, and have a greater impact with your content?"

"Every brand is a content creator. How do you create more engaging content, stuff that really aligns with the relevant emotional and cultural motivations out there?"

"How do you drive real brand love with the most impactful audiences? Which brands, programming, leagues, or celebrities should you partner with?"

"What are the key attitudes that will motivate your most valuable customers?"