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WE SHAPE THE
HUMAN EXPERIENCE

THROUGH COURAGEOUS THINKING

We are a consumer-centered business strategy and custom research company delivering remarkable solutions that define innovation and success for our clients.

Deeply human. Business-minded.
Plans of action.

WE KNOW YOUR SPACE

For over 60 years, we’ve helped thousands of brands worldwide become an essential part of people’s lives. Standing on our industry-defining service, we’re grounded by a rare combination of custom research, a deep understanding of human behavior, and operational expertise. Our relentless focus on bringing all three elements to every engagement is what drives the actionable recommendations we deliver—and helps transform your business.

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Local Media
Local Media
Local Media
Local Media
If you’ve ever watched local news, grabbed a newspaper, or listened to a radio station, you likely know our work.
CPG
CPG
CPG
CPG
If you’ve ever used office supplies, an electric toothbrush, or salt for a water softener, you likely know our work.
Games
Games
Games
Games
If you’ve ever hit the top of a leaderboard, finished a quest, bought gaming accessories, or played any sort of mobile or video game, you likely know our work.
National TV & Video
National TV & Video
National TV & Video
National TV & Video
If you’ve ever bought satellite TV, binge-watched a cable show, or followed a televised golf tournament, you likely know our work.
Food & Beverage
Food & Beverage
Food & Beverage
Food & Beverage
If you’ve ever read a nutrition label, bought organic, or changed what’s in your shopping cart, you likely know our work.
Quick Service Restaurant
Quick Service Restaurant
Quick Service Restaurant
Quick Service Restaurant
If you’ve ever had a pizza delivered, browsed a fast food menu, or purchased a coffee on the go, you likely know our work.
Retail
Retail
Retail
Retail
If you’ve ever window shopped, used a gift card, or bought something online, you likely know our work.
Global TV and Video
Global TV and Video
Global TV and Video
Global TV and Video
If you’ve ever watched TV in Indonesia, channel surfed in Spain, or caught a newscast in the UK, you likely know our work.
Travel & Hospitality
Travel & Hospitality
Travel & Hospitality
Travel & Hospitality
If you’ve ever walked through an airport, enjoyed in-flight entertainment, or flown first class, you likely know our work.
Auto
Auto
Auto
Auto
If you’ve ever gone for a test drive, bought a car, or given a motorcycle a go, you likely know our work.
Esports
Esports
Esports
Esports
If you’ve ever watched a video game tournament from a stadium seat or a livestream, followed a professional gamer on social media, or looked at sponsoring an Esports event, you likely know our work.
Consumer Electronics
Consumer Electronics
Consumer Electronics
Consumer Electronics
If you’ve ever linked up a smart home item, bought a mobile phone, or purchased the latest gaming console, you likely know our work.
Financial Services
Financial Services
Financial Services
Financial Services
If you’ve ever made a deposit, customized your checks, or gotten car insurance, you likely know our work.
Sports
Sports
Sports
Sports
If you’ve ever gone to a speedway, attended a baseball game, or watched a Big Ten football game, you likely know our work.
Studios
Studios
Studios
Studios
If you’ve ever taken tips from a talk show, seen an animated film with your kids, or enjoyed celebrity news, you likely know our work.
Cable
Cable
Cable
Cable
If you’ve ever had conversations about “skinny bundles” and “cord cutting,” or know what MVPD, SVOD, and OTT stand for, you likely know our work.
Mobile
Mobile
Mobile
Mobile
If you’ve ever reshaped customer experience, restructured your data offering, or created a mobile app for streaming video, you likely know our work.
Healthcare
Healthcare
Healthcare
Healthcare
If you’ve ever created a consumer-friendly healthcare journey, pivoted to patient-centric messaging, or optimized your position in the healthcare marketplace, you likely know our work.
Insurance
Insurance
Insurance
Insurance
If you’ve ever redesigned your product suite, managed market levers, or put policyholders before policies, you likely know our work.
Human Behavior
Human Behavior
Human Behavior
Human Behavior
If you’ve ever needed to connect with consumers, make your organization more human, or turn technical data into real-world results, get to know Magid.

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What challenges are you facing today?

Ready to engage a partner who truly understands human behavior and intention? One who can apply it to your business challenges big and small? How about a team that thinks creatively, bold and is passionately curious?

We’re ready to deliver insights and move your organization forward.

Let's Talk