Magid is the premier customer experience solutions company.
Our foundation is human intelligence. We know what they care about, why they care, and what they’ll do next. For 70 years, we have helped brands understand their customers. And we turn that customer understanding into strategies and experiences that win.
Our solutions – from strategy consulting to tech-enabled workflow products – leverage this intelligence and our unequalled domain expertise across Information Media, Retail, Travel & Hospitality, Consumer Packaged Goods, Consumer Services, Games, and Entertainment.
The best experts partnered with the best brands in Information Media, Retail, Travel & Hospitality, Consumer Packaged Goods, Services, Games, and Entertainment
We don’t deliver studies. We deliver Confidence.






Providing human intelligence-driven solutions across your entire customer experience.
DEFINING AUDIENCE & STRATEGY
» Audience Growth Strategy
» Go-to-Market Planning
» Change Management
MODERNIZING YOUR OPERATION
» Workflow Optimization
» Customer Experience Optimization
» Content Selection Optimization
EXECUTING WITH TRUE EFFICIENCY
» Content Automation
» Marketing Strategy Automation
Latest News + Insights
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5 Critical Trends for Business Success
Magid EmotionalDNA Selected as a Critical Data Source for FreeWheel’s Premium Signals Packaging
New York – September 30, 2026 – Magid, a leading strategic advisory and audience intelligence firm, has been selected as a critical data source for FreeWheel’s newly launched Premium Signals Packaging,…
Beyond “Good Enough”: The Secret to Dependable AI for Brands
In the “mad dash” to integrate AI into daily workflows, many organizations are discovering a frustrating reality: Most tools aren’t actually built for them. In today’s world, using…