Magid is the premier customer experience solutions company.
Our foundation is human intelligence. We know what they care about, why they care, and what they’ll do next. We help brands understand their customers. And we turn that customer understanding into strategies and experiences that win.
Our services – from strategy consulting to tech-enabled workflow products – leverage this intelligence and our unequalled domain expertise across Information Media, Retail, Travel & Hospitality, Consumer Packaged Goods, Consumer Services, Games, and Entertainment.
With activation tools...
Generic copy is dead.
Get on-brand content that actually works.
Creates high quality brand-perfect news stories, podcast scripts, corp comms, marketing collateral, etc. Turns notes & video/audio files into multiplatform content in seconds. Eliminates hallucinations & AI error with AccuracyCheck™.
Marketing briefs.
Better than yours.
In 5 minutes.
Creates world class, human intelligence-informed marketing strategy briefs in minutes rather than hours or days. Scales without losing your soul with BrandSync™ brand customization.
...and human intelligence.
MEDIA INTELLIGENCE
Elevate your content by knowing its emotional drivers; our data-set & dashboard that quantifies the “emotional connections” -landscape and contextual signature of 10,000 entertainment assets against 14 points of engagement.
VIEWER INTELLIGENCE
Optimize your service with precise subscriber intelligence. Our audience analysis toolkit for SVODs that places streaming video audiences into distinct profiles. Planning and activation are optimized, bringing up LTV and bringing down CAC.
Expertise in Information Media, Retail, Travel & Hospitality, Consumer Packaged Goods, Services, Games, and Entertainment
Providing human intelligence-driven solutions across the entire customer experience.
DEFINING AUDIENCE & STRATEGY
» Audience Growth Strategy
» Go-to-Market Planning
» Change Management
MODERNIZING YOUR OPERATION
» Workflow Optimization
» Customer Experience Optimization
» Content Selection Optimization
EXECUTING WITH TRUE EFFICIENCY
» Content Automation
» Marketing Strategy Automation
Latest News + Insights
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How Humanized Data is Revolutionizing Business Strategy in 2025: A Conversation with Brent Magid, CEO
Welcome to The Era of Engagement
The competition for consumer attention has always been fierce. What’s changed is the currency. Whether you create content, develop games, manage a brand, produce entertainment, report on news — you…
When Content Becomes Commodity, Understanding Becomes Currency
Key Takeaways: —— AI is changing how content is made. But more than that, it has changed what content is worth. For years, marketing operated on a simple, logical equation: More effort → more output →…
We don’t deliver studies. We deliver Confidence.
We deliver on our mission by leveraging four unique strengths
