Magid is the premier customer experience and content solutions company.
Our foundation is human intelligence. We gather and leverage consumer data and insights, to understand what makes people tick and why people do what they do, with the power to predict and prescribe powerful business solutions.
Our services – from strategy consulting to tech-enabled workflow products – leverage this intelligence and our unequalled domain expertise across Information Media, Entertainment Media, Games, Retail, Travel & Hospitality, and other consumer brands. We help you define your strategy, modernize your operation, and execute efficiently.
We deliver on our mission by leveraging four unique strengths
Providing solutions in crucial business areas for today’s ever-changing markets
DEFINING AUDIENCE & STRATEGY
» Audience Growth Strategy
» Go-to-Market Planning
» Change Management
MODERNIZING YOUR OPERATION
» Workflow Optimization
» Customer Experience Optimization
» Content Selection Optimization
EXECUTING WITH TRUE EFFICIENCY
» Content Automation
» Marketing Strategy Automation
With activation tools...
Creating high-quality, brand-perfect content (corp comms like press releases, information content like news stories and podcast scripts, marketing collateral like social posts, etc.) designed to cut through the noise
The only agentic AI marketing strategist that creates world class, human intelligence-informed briefs in minutes rather than hours or days
...and human intelligence.
MEDIA INTELLIGENCE
Elevate your content by knowing its emotional drivers; our data-set & dashboard that quantifies the “emotional connections” -landscape and contextual signature of 10,000 entertainment assets against 14 points of engagement.
BRAND INTELLIGENCE
Elevate your content by knowing its emotional drivers. Our data-set & dashboard that quantifies the emotional landscape and contextual signature of over 700 brands and 10,000 entertainment assets against 14 points of engagement.
VIEWER INTELLIGENCE
Optimize your service with precise subscriber intelligence. Our audience analysis toolkit for SVODs that places streaming video audiences into distinct profiles. Planning and activation are optimized, bringing up LTV and bringing down CAC.
Serving world-class clients in key categories across Information Media, Entertainment Media, Games, and Brand + Agency
Latest News + Insights
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How Humanized Data is Revolutionizing Business Strategy in 2025: A Conversation with Brent Magid, CEO
The Quiet Transformation of AI in Corporate Communications
Key Takeaways — Corporate internal communications rarely get the spotlight. They don’t win awards. They don’t go viral. They don’t show up in Cannes decks or Super Bowl recaps. And yet, inside large…
Breaking Internal Silos: Why Shared Marketing Strategy Is the Real Competitive Advantage
Key Takeaways: Large organizations rarely suffer from a lack of ideas. They get tangled from too many interpretations of the same idea. Marketing is working from one brief. Creative is reacting to another….
We don’t deliver studies. We deliver Confidence.
