Magid is the premier customer experience solutions company.
Our foundation is human intelligence. We know what they care about, why they care, and what they’ll do next. For 70 years, we have helped brands understand their customers. And we turn that customer understanding into strategies and experiences that win.
Our soulutions – from strategy consulting to tech-enabled workflow products – leverage this intelligence and our unequalled domain expertise across Information Media, Retail, Travel & Hospitality, Consumer Packaged Goods, Consumer Services, Games, and Entertainment.
With workflow optimization tools...
Generic copy is dead.
Get on-brand content that actually works.
Creates high quality brand-perfect news stories, podcast scripts, corp comms, marketing collateral, etc. Turns notes & video/audio files into multiplatform content in seconds. Eliminates hallucinations & AI error with AccuracyCheck™.
Marketing briefs.
Better than yours.
In 5 minutes.
Creates world class, human intelligence-informed marketing strategy briefs in minutes rather than hours or days. Scales without losing your soul with BrandSync™ brand customization.
...powered by our proprietary human intelligence datasets.
MEDIA INTELLIGENCE
Optimize your business with our proven dataset. We know the exact titles that will make your Sales team sell better and your Content team buy better. eDNA quantifies the predictive emotional connections of thousands of entertainment assets against key drivers of viewer engagement.
VIEWER INTELLIGENCE
Optimize your service with precise subscriber intelligence. Our audience analysis toolkit for SVODs that places streaming video audiences into distinct profiles. Planning and activation are optimized, bringing up LTV and bringing down CAC.
The best experts partnered with the best brands in Information Media, Retail, Travel & Hospitality, Consumer Packaged Goods, Services, Games, and Entertainment
Providing human intelligence-driven solutions across your entire customer experience.
DEFINING AUDIENCE & STRATEGY
» Audience Growth Strategy
» Go-to-Market Planning
» Change Management
MODERNIZING YOUR OPERATION
» Workflow Optimization
» Customer Experience Optimization
» Content Selection Optimization
EXECUTING WITH TRUE EFFICIENCY
» Content Automation
» Marketing Strategy Automation
Latest News + Insights
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5 Critical Trends for Business Success
Welcome to The Era of Engagement
The competition for consumer attention has always been fierce. What’s changed is the currency. Whether you create content, develop games, manage a brand, produce entertainment, report on news — you…
When Content Becomes Commodity, Understanding Becomes Currency
Key Takeaways: —— AI is changing how content is made. But more than that, it has changed what content is worth. For years, marketing operated on a simple, logical equation: More effort → more output →…
We don’t deliver studies. We deliver Confidence.
