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Consumer and Client Industry and Product Insights
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Latest News + Insights
View allWhy Generic AI is a Strategic Risk for the Creator Economy
Key Takeaways: The AI arms race in the creator economy has reached a tipping point. Every publishing platform now offers a “writing assistant” or a “headline generator.” On the…
Magid at The NAB Show 2026
Our COO Jaime Spencer revealed that the media industry has entered a “context era” where emotional resonance—specifically passion, intention, and efficiency—has superseded scale and…
The Journalist’s Dilemma: Why the Best AI Tools are Built in Newsrooms, Not Labs
The Internet is currently drowning in a sea of synthetic. If you’ve spent any time online lately, you’ve felt it: that creeping sensation that the article you’re reading was birthed in a sterile server…
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