Qualitative Research
Unlock unique consumer insights with Magid’s advanced qualitative research techniques.
Tap into new consumer truths faster than your competition
In a market where consumer preferences are constantly shifting, gaining deep, actionable insights quickly is essential. Magid’s advanced qualitative research methods provide rich consumer feedback and uncover authentic behaviors, empowering you to stay ahead of the competition.
Online Qualitative
Gather rich consumer feedback through sophisticated online qualitative research methods, facilitating strategic development.
Digital Ethnography
Explore authentic consumer behaviors in their natural digital environment with insightful ethnographic research methods.
Ideation and Co-Creation
Stimulate creativity and collaborative innovation through structured ideation workshops and co-creation platforms with stakeholders.
Focus Groups
Gain targeted insights from meticulously orchestrated focus groups that inform and empower business strategies.
1-on-1s / IDIs
Delve into personal narratives to extract deeper insights through well-conducted, in-depth one-on-one interviews.
In Context
Understand real-world user interactions by carefully analyzing behaviors and preferences during authentic moments of experience.
Magid knows Qualitative Research
Latest News + Insights
View all
The Difference Between Smart AI Tools and Skilled AI Tools
Most AI tools are built to be helpful. They’re pocketknives. Handy, versatile, and capable of a little bit of everything. But in professional environments, “a little bit of everything” rarely gets the…
How Podcasters Are Using Collaborator Publisher to Create Smarter, Faster, and Better Content
For podcasters, creativity isn’t the problem. Time is. The process of researching, scripting, recording, editing, and promoting a show has become more than a full-time job. That’s why we built…
From Chaos to Cohesion: How To Master Brand Voice with AI
Any brand can be loud. The real challenge isn’t being heard in the AI era. It’s being understood. Magid research shows that brands with multiple voices across platforms cause confusion and distrust….