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Magid knows » online qualitative research

Magid knows » online qualitative research

Online qualitative research methods have been an important part of our toolbox for more than a decade, but the pandemic has caused an even greater industry shift to online. Online qual offers many benefits: more comfortable participants, more diverse and national representation, and a re-imagined backroom experience.

Magid’s Rob Hernandez and Lauren McCluskey dive deeper into some less talked about – but equally critical – advantages that online methods provide qualitative researchers and clients alike, and what solutions will carry over post-pandemic.

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