Consumer Goods
Bringing clarity to a complex world.
The consumer is changing faster than ever. We help you stay ahead.
In the dynamic world of consumer goods, understanding your customers is the key to standing out. Magid’s deep expertise and innovative strategies help you anticipate market trends, optimize product offerings, and create compelling brand experiences. Whether you’re launching a new product or refining your existing lineup, our insights and tailored solutions ensure you connect with your audience and drive sustained growth.
Master the market with unmatched consumer insights
We make the complex simple, understandable, and actionable. And we get to the heart of what matters. Your brand’s connection to the consumer.
Re-inventing customer experience measurement
Drive brand value through superior CX insights.
Magid uses a powerful combination of real-time validation, multi-touchpoint analysis, and advanced analytics to revolutionize customer experience measurement. Our approach ensures you capture the full spectrum of customer interactions, driving brand value and loyalty through superior CX insights.
Elevating brands above competitors
Gain the competitive edge with emotional connection insights.
Stand out in a crowded market with Magid’s cross-category study of consumers’ emotional connections to brands. Our fact-based analysis reveals where your brand stands versus the competition and identifies the partnerships and attitudes needed to drive greater affinity, loyalty, and growth.
Putting the “Why” behind the “What”
Understand evolving consumer behavior in depth.
Magid’s unique three-year chronicle captures the evolving consumer landscape, from shopping habits to spending priorities. We delve deep into what makes consumers tick, providing you with actionable insights that explain the “why” behind their behaviors and choices.
Built for activation
Turn insights into actionable growth strategies.
Our analytics and insights are designed for action. Magid focuses on the “so what” and “now what,” giving you a clear, actionable plan to implement changes and grow your business. Trust in our expertise to transform insights into effective strategies for success.
Creating winning advertising and propositions
Maximize ROI with proven advertising and innovation strategies.
Magid’s proven track record in defining and delivering great advertising, innovative solutions, and go-to-market efforts ensures you maximize your return on investment. We help you craft compelling propositions that resonate with your target audience and drive market success.
Informed by the context of compelling content
Leverage media and entertainment insights for better engagement.
Magid has deep knowledge of media, entertainment, and gaming content to better understand where consumers spend their “me time” and what makes those experiences compelling. This allows us to develop strategies that truly engage and resonate with consumers.
Leading the way for Consumer Goods
Magid partners with leading brands in consumer goods. Our comprehensive insights and strategic expertise help these companies drive growth and loyalty in a competitive market.
Our team: Consumer Brand + Services by the numbers
Discover the team driving success in Consumer Goods. With a deep understanding of market dynamics and consumer needs, our Consumer Brands + Services experts help leading brands grow in an ever-evolving landscape.
Latest News + Insights
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Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…