Elevating ingredients to hero status: the path to market leadership

For emerging ingredient brands, breaking through to the front of the label requires more than just innovation—it demands a strategic approach that aligns with both market trends and consumer expectations. This brand, aiming to elevate their novel ingredients, Ponova Oil and Ponova Flour, to hero status, sought out Magid’s expertise to blueprint their path to market leadership.

Magid’s strategic evaluation delved deep into the brand’s product roadmaps, marketing strategies, and organizational structure. By conducting in-depth discussions with key stakeholders—including investors, board members, and prospects—Magid identified both the known and unknown gaps in the company’s current approach. The analysis didn’t stop there; Magid also explored competitive products, consumer trends, and environmental impact, providing the brand with a holistic view of the challenges and opportunities ahead.

The result was a robust blueprint that covered every aspect of the brand’s strategy—from organizational structure to brand positioning, sales planning, and marketing efforts. With key insights in hand, including the recommendation to hire a CMO capable of bridging sales and marketing in a complex environment, the brand is now well-positioned to achieve its goal of ingredient brand elevation.