Introducing:
Capturing content’s authenticity and inclusivity across audiences
Reach the right audience with the right message in the right context. DiversityLens™ measures how audiences perceive cultural authenticity, DEI and inclusivity in television shows, and provides granular solutions across your business units from Ad Sales to Programming, Marketing, and more.
Discover new confidence in your content
Unlocking the power of authentic representation.
DiversityLens bridges the gap between content creation and audience connection, helping you craft strategies that resonate with diverse audiences. It improves ad placements by aligning cultural signatures with content, enhancing the effectiveness of your ad sales. With robust data, DiversityLens also supports DEI marketing initiatives, ensuring your campaigns are inclusive and authentic.
Additionally, it optimizes programming by aligning content with audience preferences, helping you create culturally relevant and emotionally resonant media. DiversityLens also provides insights to counter negative publicity, offering actionable steps to address any gaps in representation. Ultimately, it boosts engagement by fostering deeper connections with your audience, driving higher loyalty and satisfaction.
Operational excellence through cultural insights
Comprehensive Measurement
DiversityLens evaluates the cultural authenticity of TV shows using a 26-point examination, providing a detailed assessment of inclusivity.
Continuous Surveys with Real-time Updates
Monthly data collection from over 6,000 respondents ensures that insights are current and reflect the latest audience sentiments. Our real-time updates help you make timely adjustments to your content strategy, ahead of the competition.
Detailed Reports
Easy-to-interpret data visualizations provide clear insights into your content’s cultural authenticity and inclusivity. With our comprehensive dashboard, you’ll be able to deep dive into specific shows to reveal DEI insights like: audience scores, positive and negative DEI interactions, competitive analysis, and emotional correlations.
Integration
Seamless integration with existing tools allows you to incorporate DiversityLens insights into your current workflows.
Correlate Content with Emotion
We’ll help you understand what emotions correlate to higher and lower DEI scores, so you can apply them to storylines, characters, tonalities, content, and more.
Maximizing value with DiversityLens
Actionable Cultural Insights
Gain a deep understanding of cultural authenticity and inclusivity in your content to improve your marketing and advertising strategies. You’ll have access to our DEI Perception Tool, DEI Interactions Tool, DEI Landscape Tool, and more in an easy-to-navigate dashboard, so you’ll get the full picture of strategies that resonate with diverse audiences.
Custom + Comprehensive Solutions
Benefit from detailed flexible profiling and predictive analytics. Diversity Lens allows you to tailor your approach with customizable insights to fit your unique business needs, ensuring maximum impact.
Easy Implementation
Integrate Diversity Lens seamlessly into any solution with zip-based info. Utilize it with selling and buying platforms, surveys that collect zip data, CRM systems, and 1st party files for a comprehensive understanding of your audience.
Expert Support
Leverage Magid’s expertise and support to get the most out of DiversityLens. Our team is here to help you turn insights into action, driving your business growth.
By integrating Diversity Lens into your strategy, you unlock the potential of cultural insights to drive engagement, differentiation, and growth. Discover how DiversityLens can transform your approach and elevate your business.
Get started with DiversityLens
Find out how you can implement DiversityLens data and solutions into your decision-making today. To get started, choose from the options below:
Schedule a free demo
Free
Learn more about DiversityLens with our free demo. In a quick overview, we’ll show you the data, what it means, and how you can act on it to make better, more-informed decisions about your content.
Subscription-based access
Custom pricing
Access the full product suite of EmotionalDNA data and solutions, including DiversityLens, with a platform subscription, giving you access to our entire database of comprehensive and actionable data on over 9,000 TV series, 7,000 movies, and 300 platforms, as well as custom reports and priority access to our team of experts.
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