Most brands only utilize selective research inputs and don’t leverage all of the prescriptive consumer intelligence available to them. Emotional sensibilities, that account for most consumer decision making, are missing.
Briefs vary widely in quality; most aren’t good. And it takes way too long to create them.
Collaborator Strategy offers:
UNMATCHED INTELLIGENCE
Collaborator ingests, analyzes and incorporates humanized data, tapping into our proprietary EmotionalDNA® data
CUTTING-EDGE TECHNOLOGY
Utilizing the most advanced AI reasoning models in partnership with your data and brand inputs
BEST-IN-CLASS FRAMEWORKS
Established by the world’s best marketers and customized for you
CORE INPUT » Ensures Collaborator fully understands your brand and consumer intelligence
Ingests your entire ecosystem of branded data, past performance metrics, proprietary consumer insights, secondary market research, Magid’s EmotionalDNA® data—baked into one unified core intelligence system. This is where your brand essence and consumer DNA become the foundation for every output.
ENTERPRISE-LEVEL CUSTOMIZATION » Adapts that intelligence to your proprietary frameworks and style
Applies tailored templates, frameworks, and workflows built for your organization This enables fine‑tuning using your brand’s tone guides, audience personas, and marketing playbooks—so every output stays on brand and on strategy.
USER-INFLUENCED OUTPUT » Lets your users mission‑control the final output—review, adjust, and finalize briefs or campaign plans rapidly and at scale
Delivers AI‑generated content, grounded in the data and customizations above. Users can steer tone, structure, and focus—then review and refine using built‑in governance tools to ensure accuracy, clarity, and alignment with your brand.
How Collaborator Works in 3 Easy Steps
STEP 1
Collaborator ingests
intelligence →
Everything from brand voice to your consumer and segmentation data is combined with Magid’s proprietary data and intelligence, EmotionalDNA® and SubScape®.
STEP 2
Agentic AI builds your content strategy →
Include your specific show content or consumer context and guidelines, and then direct tone and structure. Everything including the foundational data and brand input is then synthesized into actionable insights.
STEP 3
Delivers output in minutes →
Build your campaign‑asset framework to deliver strategy briefs, newsletters/email marketing, multi-platform messaging hooks, and social execution ideas. It can also support you in ideation brainstorming and planning development.
Collaborator leverages the most powerful data.
The only data that is both predictive and prescriptive can unlock the full potential of your assets, showing you what consumers will want and powering the results you need.
Our data, EmotionalDNA® and SubScape®, are continuous streams of proprietary emotional and performance insights
These insights capture not just what consumers feel about content, but the underlying connection that drives their choices, engagement and loyalty.
A Comprehensive Dataset, Built for Prediction
- Proprietary measurement of consumer emotions
- True Human Intelligence on the emotional drivers behind engagement with content
- 1 trillion data points collected over 10 years
- Continuous in-field dialogue with U.S. consumers
DRIVE PERFORMANCE
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