We shape the human experience.

You’re in the Emotions business, and so are we. Most purchase decisions are emotional, driven by attitudes more than actions. But relying on behavioral data alone might have you missing what truly matters.

Magid has transformed the content and customer experience for companies big and small.

We drive our solutions with Human Intelligence (proprietary consumer data) and Activation Tools (AI-driven solutions).

Magid is the premier content and customer experience solutions company.

Our foundation is consumer intelligence. We gather and leverage human data and insight, to understand what makes people tick and why people do what they do, with the power to predict and prescribe powerful business solutions.

Our activation services – from strategy consulting to tech-enabled workflow activation products – leverage this intelligence and our domain expertise in Media, Entertainment and Games; Retail; Travel & Hospitality; Consumer Products & Services to solve client problems and make businesses more effective and efficient.

Providing solutions in crucial business areas for today’s executive

Activated Segmentation: What are the key attitudes that will motivate your most valuable customers?

Customer Experience Optimization: Small things are big things. Which parts of your experience should you focus on first?

Marketing Strategy: How do you drive real brand love with the most impactful audiences? Which brands, content, leagues, or celebrities should you partner with?

Content Strategy: How do you create more engaging content that aligns with the most current, and relevant, emotional / cultural motivations out there?

Content Workflow Optimization: How does your team understand more, do more with less, and have a greater impact?

Media Monetization: What is your content worth? How do you capture the most value from your assets?

With activation tools...

COPY INTELLIGENCE

Collaborator Publisher is the AI platform built for today’s content demands. It delivers high-quality, brand-perfect stories in minutes—scaling speed, volume, and quality. Ingest your source material, customize to your brand voice, and instantly create stories, scripts, and social posts with built-in accuracy, governance, and Magid’s proven content expertise.

MARKETING INTELLIGENCE

Built for marketers, Collaborator Strategy turns ideas into scroll-stopping content. It transforms source material into high-performing social posts, marketing copy, and branded assets in minutes—scaling reach with speed, consistency, and accuracy. Customize to your brand voice and instantly deliver platform- ready content—backed by Magid’s proven expertise in audience engagement and governance.

...and human intelligence.

MEDIA INTELLIGENCE

Elevate your content by knowing its emotional drivers; our data-set & dashboard that quantifies the “emotional connections” -landscape and contextual signature of 10,000 entertainment assets against 14 points of engagement.

BRAND INTELLIGENCE

Elevate your content by knowing its emotional drivers. Our data-set & dashboard that quantifies the emotional landscape and contextual signature of over 700 brands and10,000 entertainment assets against 14 points of engagement.

VIEWER INTELLIGENCE

Optimize your service with precise subscriber intelligence. Our audience analysis toolkit for SVODs that places streaming video audiences into distinct profiles. Planning and activation are optimized, bringing up LTV and bringing down CAC.