Magid is the premier customer experience and content solutions company.
Our foundation is consumer intelligence. We gather and leverage human data and insight, to understand what makes people tick and why people do what they do, with the power to predict and prescribe powerful business solutions.
Our activation services – from strategy consulting to tech-enabled workflow activation products – leverage this intelligence and our domain expertise in Media, Entertainment & Games, Retail, Travel & Hospitality, and Consumer Products & Services to solve client problems and make businesses more effective and efficient.
Providing solutions in crucial business areas for today’s executive
Activated Segmentation
What are the key attitudes that will motivate your most valuable customers?
Customer Experience Optimization
Small things are big things. Which parts of your experience should you focus on first?
Marketing Strategy
How do you drive real brand love with the most impactful audiences? Which brands, content, leagues, or celebrities should you partner with?
Content Strategy
How do you create more engaging content that aligns with the most current, and relevant, emotional / cultural motivations out there?
Content Workflow Optimization
How does your team understand more, do more with less, and have a greater impact?
Media Monetization
What is your content worth? How do you capture the most value from your assets?
With activation tools...
COPY INTELLIGENCE
Collaborator Publisher is the AI platform built for today’s content demands. It delivers high-quality, brand-perfect stories in minutes—scaling speed, volume, and quality. Ingest your source material, customize to your brand voice, and instantly create stories, scripts, and social posts with built-in accuracy, governance, and Magid’s proven content expertise.
MARKETING INTELLIGENCE
Built for marketers, Collaborator Strategy turns ideas into scroll-stopping content. It transforms source material into high-performing social posts, marketing copy, and branded assets in minutes—scaling reach with speed, consistency, and accuracy. Customize to your brand voice and instantly deliver platform- ready content—backed by Magid’s proven expertise in audience engagement and governance.
...and human intelligence.
MEDIA INTELLIGENCE
Elevate your content by knowing its emotional drivers; our data-set & dashboard that quantifies the “emotional connections” -landscape and contextual signature of 10,000 entertainment assets against 14 points of engagement.
BRAND INTELLIGENCE
Elevate your content by knowing its emotional drivers. Our data-set & dashboard that quantifies the emotional landscape and contextual signature of over 700 brands and 10,000 entertainment assets against 14 points of engagement.
VIEWER INTELLIGENCE
Optimize your service with precise subscriber intelligence. Our audience analysis toolkit for SVODs that places streaming video audiences into distinct profiles. Planning and activation are optimized, bringing up LTV and bringing down CAC.
Our clients are the top companies in Consumer Brands, Entertainment Media, Information Media, and Games.























Latest News + Insights
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How Humanized Data is Revolutionizing Business Strategy in 2025: A Conversation with Brent Magid, CEO
Five Ways to Use AI to Improve Your Marketing Strategy
Key Takeaways: Strategy is supposed to be a company’s starting line. But for most organizations, it’s the biggest slowdown in the entire workflow. Marketing briefs take weeks, because insights pile up….
Stop Adapting to AI Tools. It’s Time Your AI Tool Adapted to You.
Key takeaways: Marketing teams today aren’t struggling because they lack tools. They’re struggling because too many tools force them into someone else’s workflow. General-purpose AI feels like that:…
We don’t deliver studies. We deliver Confidence.





