What moves your audience?
We shape business strategies with consumer intelligence and provide the workflow tools you need for immediate results.
Magid is the premier consumer intelligence and business solutions company.
For 65 years, we have gathered and leveraged “humanized data” to understand what makes people tick and why people do what they do.
We know Consumer Experiences and we know Content. Our services — from strategy consulting to tech-enabled workflow tools — focus on helping our clients find solutions that optimize and monetize.
What we offer
Explore our suite of services designed to uncover insights and drive transformational growth for your brand.
Consumer Insights + Engagement
Get inside your customer’s mind and turn insights into action. Discover the secret to driving engagement and loyalty like never before.
Business Strategy + Planning
Unlock the secrets to sustainable growth with cutting-edge strategies tailored to outpace your competition. Discover how we can future-proof your business and elevate your market position.
Data Science
Are you leveraging the latest in data science to drive business success? Discover how our analytics and AI-powered solutions can give you the edge.
Qualitative Research
Want the inside scoop on consumer behavior? Our qualitative research digs deep to uncover the truths that drive impactful decisions.
Quantitative Research
Turn data into strategic gold with our advanced quantitative research. See how our insights can supercharge your decision-making process.
Strategic Consulting
Navigate complex business challenges with precision and expertise. Learn how our strategic consulting services can be your compass to success.
Product + Content Development
Turn groundbreaking ideas into market-dominating products with our expert-driven development process. See how we transform concepts into powerful market realities.
Branding, Marketing + Sales
Want to dominate your market? Our integrated branding, marketing, and sales strategies are your ticket to both growth and brand recognition.
Investor Support
Gain the upper hand with strategic insights that keep your investors confident and committed. Explore how we elevate your investor relations to new heights.
Communications
Ready to lead with purpose? Transform your organization with powerful communications strategies that resonate across all audiences.
Diverse expertise across leading industries
At the forefront of innovation, Magid serves a multitude of industries with deep market expertise. Our courageous thinking ensures that your brand excels in a rapidly evolving landscape.
Discover the Magid advantage in Media + Entertainment, Games, and Consumer Brands + Services.
Unlocking your brands potential in Media + Entertainment
From streaming giants to tech innovators, Magid helps you navigate the fast-paced world of Media + Entertainment. Dive into our tailored strategies and insights to captivate audiences, drive innovation, and stay ahead in a rapidly evolving landscape.
Shaping the future of Gaming with forward-thinking strategies
Dive deep into the gaming universe with Magid’s unparalleled expertise. Our comprehensive research methodologies, innovative strategies, and industry foresight help you navigate the evolving landscape of games. Partner with us to elevate your gaming projects from concept to market success.
Transforming Consumer Brands + Services with strategic expertise
Elevate your brand with our unparalleled insights and strategies. Whether in retail, hospitality, health, or consumer goods, we help you understand and exceed customer expectations, driving growth and loyalty in a competitive market. Discover how we turn consumer behavior into actionable success.
Client success in all walks of life
Our expertise crosses boundaries and touches every industry. We take pride in guiding our clients towards groundbreaking solutions and fostering a more profound connection with their audiences. Witness our commitment to driving transformative success as we champion the ambitions of brands worldwide.
Our Core Values
Our core values are rooted in human insight, trust, innovation, collaboration, and creativity, guiding everything we do.
Human-Centered Insight
Inspired by our founder’s legacy, we delve deep into human behavior to transform customer experiences.
Trusted Partnerships
We shoulder your challenges, fostering trusted alliances that go beyond transactions.
Entrepreneurial Spirit
Innovation and strategic risk-taking are the lifeblood of our firm, ensuring agility and adaptability in ever-changing markets.
Family Ethos
Our collaborative environment echoes Frank Magid’s vision, uniting us towards shared successes.
Creative Prowess
Cultivating a culture of discovery, we ask the crucial questions that lead to industry-shaping solutions.
Latest News + Insights
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Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…