Magid Products
Explore our suite of industry-leading solutions designed to transform data into actionable insights, enhance customer experiences, and drive your business forward.
Is your brand resonating with your audience? Discover the emotional drivers that could make or break your brand’s success.
Transform engagement and drive growth with the groundbreaking emotional insights and strategic Intelligence of Brand eDNA
Brand eDNA maps the emotional and performance landscape across 600+ brands in 38 categories, offering unmatched insights for optimizing brand value and consumer connection. This tool empowers strategic partnerships and boosts ad sales by aligning your brand’s emotional signatures with consumer expectations, providing a detailed analyses of brand health, perception, and market position, to create tailored strategies that engage and expand your audience.
Step into a new era of brand engagement with Brand eDNA
Elevate your Sales and Marketing with Magid AD.VANTAGE™, where unparalleled consumer insights meet AI-powered activation tools, crafting a strategic advantage that propels your business toward extraordinary growth and differentiation.
Propel Your Business Forward with AD.VANTAGE
Discover the power of AD.VANTAGE, a comprehensive platform blending AI sophistication with deep market insights to revolutionize your marketing strategies and sales outcomes. From generating on-target marketing content and sales materials to offering real-time consumer behavior analytics and trend forecasts, AD.VANTAGE arms you with everything needed to outmaneuver competition. Tailor your approach with AI-driven content creation, access exclusive market research, and engage with interactive tools that turn insights into action.
Navigate your market with confidence, powered by AD.VANTAGE
Unlock the emotional DNA of your audience and predict their every move. Ready to turn consumer emotions into your competitive edge?
Crack the code to audience engagement with eDNA
eDNA dives deep into the emotional drivers behind consumer behavior, offering unparalleled insights into what makes your audience tick. By analyzing the emotional DNA of your consumers, eDNA empowers you to predict engagement, tailor content, and maximize impact. Whether you’re looking to enhance marketing strategies or optimize content, eDNA is your key to unlocking higher engagement and loyalty. Discover how understanding emotions can translate into tangible business growth.
Turn emotions into business growth with eDNA today.
Navigate the streaming landscape confidently with SubScape, your ultimate ally in harnessing deep insights to secure audience engagement, optimize content strategies, and execute competitive maneuvers. Built for today's market dynamics, SubScape elevates your ability to predict trends, manage churn, and foster subscriber growth. All helping to maximize LTV (Lifetime Value) and minimize CAC (Customer Acquisition Cost).
The definitive segmentation and audience toolkit for streaming video
SubScape empowers streaming services with advanced segmentation and AI-driven simulations to precisely target subscriber acquisition and retention. It offers competitive analysis across key SVOD metrics and guidance on content investment to ensure maximum ROI. Plus, activating SubScape is easy. We teamed up with Claritas, so these SubScape segments are available now. No new tech spend or integration work is required on your first-party datasets.
Step into the future of streaming success with SubScape at your side.
Tailoring your content to resonate with your audience is a necessity in modern communications. With Collaborator Professional, you can do it efficiently and easily with our cutting edge AI solution backed by our human expertise.
Where audience intelligence meets impact
Collaborator Professional is your ultimate tool for evolving your content strategy. Designed to support sales, marketing, and corporate communications, it delivers research-informed and expert-driven content at scale. Collaborator Pro merges the unmatched precision of advanced AI technology with decades of experience from leading media brands, ensuring your enterprise not only connects with today’s audience but also gains significant ROI in a competitive digital landscape.
Elevate your content strategy with Collaborator Professional today.
Newsroom dynamics should be complemented by AI, not disrupted by it. Collaborator Newsrooms gives your team time to pursue journalistic endeavors by automating things like content customization and optimization.
Unleash journalism with Collaborator Newsrooms
Collaborator Newsrooms empowers newsrooms by automating the conversion of journalists’ scripts into diversified content tailored for distinct platforms, while upholding your brand’s unique voice with precision. By analyzing scripts and generating content quality scores based on criteria like fairness, balance, and overall quality, Collaborator Newsrooms ensures journalistic integrity. Its seamless integration into current newsroom tools promises enhanced productivity and content consistency, making it an indispensable asset for forward-thinking journalism.
Empower your newsroom with Collaborator Newsrooms today.
Want to tap into the cultural pulse of your market? CultureGraphics decodes cultural trends to guide your strategy.
Unlock cultural insights to shape your brand’s strategy
CultureGraphics provides a detailed understanding of cultural segments that influence consumer behavior. By analyzing 20 distinct cultural groups, this tool helps you tailor your marketing and product strategies to resonate with diverse audiences. Whether you’re entering a new market or refining your approach, CultureGraphics offers the insights you need to connect with your audience on a deeper level.
Transform cultural insights into strategic success with CultureGraphics.
Is your brand truly inclusive? See your brand through the eyes of diverse audiences with Diversity Lens.
Transform your brand’s inclusivity with Diversity Lens
DiversityLens analyzes audience perceptions of cultural authenticity and inclusion across television shows, employing over 6000 monthly surveys for comprehensive coverage. This always-in-field approach captures real-time data, offering precise breakdowns by demographic, geographic, and custom audience segments. With its 26-point examination process, DiversityLens empowers your business units with granular, actionable insights for informed decision-making.
Pave the way for a more inclusive media landscape with the intelligence of DiversityLens
Latest News + Insights
View all
The Hidden Costs of DIY AI: When Building Your Own AI Doesn’t Make Sense
The True Cost of DIY AI Heading into 2025 many businesses are drawn to the idea of building their own AI-powered platforms, convinced it will save money and provide a competitive edge. But here’s the…
5 Things Local Newsrooms Should Let Go of to Grow in 2025
There’s no other way to say it: 2024 was a difficult and tumultuous year for local newsrooms. From cost-cutting measures leading to dwindling resources, to journalists leaving the industry due to burnout,…
Have a Coke and a… Simile?
For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…