Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…

At Magid, we’ve spent the last 65 years uncovering the secret to understanding consumer behavior and predicting future trends. Our work isn’t just about gathering data – it’s about humanizing it….

In today’s dynamic marketplace, understanding subscriber behavior is vital for businesses relying on subscription models. This is where SubScape comes into play—a groundbreaking approach developed by…

Higher education is at a crossroads. Colleges and universities across the country are grappling with forces that are fundamentally reshaping the academic landscape. Despite a modest 5.5% increase in freshman…

It’s an understatement to state that the future of public media funding is uncertain. A recent Congressional hearing on federal support for the Corporation for Public Broadcasting (CPB) signaled potential…

In today’s rapidly evolving digital landscape, understanding the intricacies of the streaming market has never been more critical for success. At Magid, we’ve developed an innovative product…

For those deeply rooted in the world of video game development, the Game Developers Conference (GDC) is not just any event—it’s the premier gathering that sets the pulse for the gaming industry. As…

When it comes to brand partnerships, emotional resonance can make the difference between a target audience forgetting an ad, remembering it, or acting on it. Recently, State Farm collaborated with the popular…