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State Farm and Apple TV+’s Severance: Measuring the Ad’s Emotional Match
When it comes to brand partnerships, emotional resonance can make the difference between a target audience forgetting an ad, remembering it, or acting on it. Recently, State Farm collaborated with the popular…
Reducing Friction: The Key to Success in Programming
Last week, the New York Times published an article under the headline “‘Jeopardy!’ and ‘Wheel of Fortune’ to Leap to Streaming“. Although all kinds of content has been…
Why ChatGPT Falls Short for Newsrooms—and How Collaborator Newsroom Bridges the Gap
AI is transforming journalism, but simply a good ChatGPT prompt won’t cut it for AI to be reliably used in the newsroom. While ChatGPT and other general purpose AI tools are incredibly useful in our…
Magid Knows Playtesting: Best Practices from Magid’s Games Team
In the world of game development, playtesting is pivotal. Whether you’re a producer or an experienced user researcher, conducting effective playtests can make or break the development process. However,…
Magid’s AI experts discuss how newsrooms can “uplevel” their journalism quality with Collaborator’s Analyze
Alberto Melgoza, Magid’s Chief Technology Officer and Head of Products, and Steph Smelewski, Product Manager for AI Applications, discuss Magid’s Analyze tool, which is designed to harness the power of AI…
5 Things News Leaders Should Start Doing (if they haven’t already) in 2025
As if your to-do list isn’t long enough, I’m about to add a few more. As my colleague Marisa DeCandido has already written – 2024 was tumultuous. Newsroom leaders were dealing with cuts, growing…
State of Consumer Sentiment in 2025: Tariffs, Inflation, and Financial Concern
As we step into 2025, consumers across the nation are navigating a dynamic mix of emotions and financial realities. A new presidency has begun, accompanied by promises of major shifts in political and social…
The Hidden Costs of DIY AI: When Building Your Own AI Doesn’t Make Sense
The True Cost of DIY AI Heading into 2025 many businesses are drawn to the idea of building their own AI-powered platforms, convinced it will save money and provide a competitive edge. But here’s the…
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