NEW YORK – January 11, 2024 – Magid’s James Ambalathunkal, Director of Strategy and Insights, will be a panelist at the ARF “2023 Media Research Insights and 2024 Priorities” event.
Wednesday, January 17 | 12:00 pm – 1:00 pm PST
The featured speakers will discuss new insights from recent studies on changes in viewer behavior and attitudes, how to portray diversity in content and ads, and on measurement – issues that the ARF’s Media Research LA Council has identified as priorities.
In addition to curated, high-quality research on these issues, speakers will discuss the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimizing diversity.
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Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.