About Us
Not only have we walked in our clients’ shoes, but we’ve studied their industries and consumers for decades. Leveraging this experience and expertise with our unique foresight, we guide our clients to win.
Empowering businesses with bold insights and solutions
Our Services are Insights, Data Products, Solutions, and Activations.
Our Approach is Courageous Thinking.
Our Clients are business leaders in consumer intelligence and business operations and marketing activations (departments including Marketing, Research, C-suite) across Media & Entertainment (including content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.
Our proprietary knowledge core
Our knowledge runs deep. We have been studying what makes humans tick for decades and specialize in crafting solutions tailored to your unique business needs. Our expert team delivers deep insights through meticulous research, empowering you to make informed decisions and drive growth. Whether you’re in Media + Entertainment, Consumer Brands + Services, or Gaming, our customized analyses provide actionable intelligence to elevate your strategies and performance.
Corporate Locations
Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes.
With hubs in New York, Denver, Chicago, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away.
Minneapolis Headquarters
Suite 350
Minneapolis, MN 55437
212.515.4520
Career opportunities
Chart your professional voyage with Magid, where collective success and individual passion converge. We’re always on the lookout for curious minds and spirited innovators to join our ranks. Curious about shaping the future with us? Delve into the spirit of Magid on our Careers page.
Latest News + Insights
View all
Magid Hires Jeff Segal as SVP Revenue
Pioneer in Digital Media and MarketingRejoins to Power Magid’s AI-Driven Product Suite MINNEAPOLIS – May 11, 2026 – Magid, the leading media and customer experience advisory and services firm,…
Welcome to The Era of Engagement
The competition for consumer attention has always been fierce. What’s changed is the currency. Whether you create content, develop games, manage a brand, produce entertainment, report on news — you…
When Content Becomes Commodity, Understanding Becomes Currency
Key Takeaways: —— AI is changing how content is made. But more than that, it has changed what content is worth. For years, marketing operated on a simple, logical equation: More effort → more output →…