About Us
Not only have we walked in our clients’ shoes, but we’ve studied their industries and consumers for decades. Leveraging this experience and expertise with our unique foresight, we guide our clients to win.
Empowering businesses with bold insights and solutions
Our Services are Insights, Data Products, Solutions, and Activations.
Our Approach is Courageous Thinking.
Our Clients are business leaders in consumer intelligence and business operations and marketing activations (departments including Marketing, Research, C-suite) across Media & Entertainment (including content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.
Our proprietary knowledge core
Our knowledge runs deep. We have been studying what makes humans tick for decades and specialize in crafting solutions tailored to your unique business needs. Our expert team delivers deep insights through meticulous research, empowering you to make informed decisions and drive growth. Whether you’re in Media + Entertainment, Consumer Brands + Services, or Gaming, our customized analyses provide actionable intelligence to elevate your strategies and performance.
Corporate Offices
Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away.
Iowa
Cedar Rapids, IA 52402
Minneapolis
Suite 630
Minneapolis, MN 55437
New York
Suite 3101
New York, NY 10017
Los Angeles
Suite 1840
Sherman Oaks, CA 91403
Career opportunities
Chart your professional voyage with Magid, where collective success and individual passion converge. We’re always on the lookout for curious minds and spirited innovators to join our ranks. Curious about shaping the future with us? Delve into the spirit of Magid on our Careers page.
Latest News + Insights
View allEV = Emotional Value
What’s become hotter than Electric Vehicles? Emotional Value: the most important EV! Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…
Let’s talk about churn
Churn may not be the sexiest topic but it is a known industry issue – and one of the things Wall Street worries about for the streaming industry. For one, it drives up subscriber acquisition costs because…
Gen Z: The Power of Brand Authenticity
The Digital Divide has officially been bridged – there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal…
Customers are constantly evolving.
Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.
What are you interested in?