About Us
Not only have we walked in our clients’ shoes, but we’ve studied their industries and consumers for decades. Leveraging this experience and expertise with our unique foresight, we guide our clients to win.
Empowering businesses with bold insights and solutions
Our Services are Insights, Data Products, Solutions, and Activations.
Our Approach is Courageous Thinking.
Our Clients are business leaders in consumer intelligence and business operations and marketing activations (departments including Marketing, Research, C-suite) across Media & Entertainment (including content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.
Our proprietary knowledge core
Our knowledge runs deep. We have been studying what makes humans tick for decades and specialize in crafting solutions tailored to your unique business needs. Our expert team delivers deep insights through meticulous research, empowering you to make informed decisions and drive growth. Whether you’re in Media + Entertainment, Consumer Brands + Services, or Gaming, our customized analyses provide actionable intelligence to elevate your strategies and performance.
Transform insight into action
With Magid, unlock the full potential of humanized data to drive your business forward. As the premier consumer intelligence and business solutions company, we empower you to deeply understand your audience. Through our activation strategies, we help you craft experiences and content that resonate and deliver tangible results.
Together, let’s overcome challenges and transform opportunities into success stories.
Transform your leadership with Communications Coaching
Enhancing leadership presence, clarity, and team connections through customized training and practical techniques. Boost influence and navigate professional settings with confidence.
Watch the Video
Winning Gen Z with authenticity
Build genuine connections with Gen Z through personal stories, consistent branding, and authentic influencer collaborations.
Learn How
Corporate Offices
Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away.
Iowa
5825 Council St NE
Cedar Rapids, IA 52402 319.377.7345
Minneapolis
Headquarters8500 Normandale Lake Blvd
Suite 630
Minneapolis, MN 55437 612.216.0729
New York
575 Fifth Avenue
Suite 3101
New York, NY 10017 212.515.4520
Los Angeles
15260 Ventura Blvd
Suite 1840
Sherman Oaks, CA 91403 818.263.3300
Career opportunities
Chart your professional voyage with Magid, where collective success and individual passion converge. We’re always on the lookout for curious minds and spirited innovators to join our ranks. Curious about shaping the future with us? Delve into the spirit of Magid on our Careers page.
Latest News + Insights
Have a Coke and a… Simile?
For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…
By Jaime Spencer
|
12/09/24
Embrace the New Consumer: Gain Insights from the Magid Consumer Zeitgeist Report
As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a…
By Mark Hosbein
|
11/25/24
Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
By Magid
|
10/09/24
Customers are constantly evolving.
Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.
What are you interested in?
Capabilities
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Magid’s research uncovered critical viewer behavior patterns, allowing a broadcaster to adjust strategies in real-time, improving content engagement and shaping future event coverage.
Explore Sports Insights
Magid helped a streaming company solidify its appeal to advertisers by uncovering and targeting hyper-consumers of sports content.
See the Strategy
Magid provided actionable insights to enhance social media platforms’ appeal to gaming communities, driving stronger engagement and retention.
Learn How
