Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
In today’s hyper-competitive social media landscape, attracting and retaining gamers is no easy task. A popular social media company recognized the need to better understand how gaming communities interact with various platforms, and they turned to Magid for a solution. The goal was to not only grasp the strengths and weaknesses of rival social media platforms but also to test new concepts aimed at driving retention among this highly engaged audience.
Magid kicked off the project by developing a marketplace primer that broke down the key drivers of platform adoption within gaming communities. This primer provided critical insights into what makes a platform appealing—or not—to gamers, offering a comprehensive view of the competitive landscape.
To dig deeper, Magid hosted a week-long series of online activities with 60 gamers, carefully segmented into casual, midcore, and hardcore groups. These activities provided invaluable insights into how each segment interacts with social media platforms, uncovering behaviors and preferences that are vital to building stronger relationships with the gaming community.
The most engaged participants from these online boards were then selected for individual interviews. These interviews allowed Magid to gather detailed feedback on new social media feature concepts, providing the client with clear, actionable insights.
The outcome of this research was significant. Magid’s study not only outlined the permissions the social media platform had from the three different gaming segments but also provided the critical feedback needed to refine and expand their relationships with these communities. The insights gained were instrumental in driving stronger engagement and ensuring that the platform remained relevant in the eyes of gamers.
In today’s hyper-competitive social media landscape, attracting and retaining gamers is no easy task. A popular social media company recognized the need to better understand how gaming communities interact with various platforms, and they turned to Magid for a solution. The goal was to not only grasp the strengths and weaknesses of rival social media platforms but also to test new concepts aimed at driving retention among this highly engaged audience.
Magid kicked off the project by developing a marketplace primer that broke down the key drivers of platform adoption within gaming communities. This primer provided critical insights into what makes a platform appealing—or not—to gamers, offering a comprehensive view of the competitive landscape.
To dig deeper, Magid hosted a week-long series of online activities with 60 gamers, carefully segmented into casual, midcore, and hardcore groups. These activities provided invaluable insights into how each segment interacts with social media platforms, uncovering behaviors and preferences that are vital to building stronger relationships with the gaming community.
The most engaged participants from these online boards were then selected for individual interviews. These interviews allowed Magid to gather detailed feedback on new social media feature concepts, providing the client with clear, actionable insights.
The outcome of this research was significant. Magid’s study not only outlined the permissions the social media platform had from the three different gaming segments but also provided the critical feedback needed to refine and expand their relationships with these communities. The insights gained were instrumental in driving stronger engagement and ensuring that the platform remained relevant in the eyes of gamers.
Subscribe to Magid’s newsletters for updates on Media + Entertainment, Games, and Consumer Brands + Services news.
"*" indicates required fields