Magid EmotionalDNA Selected as a Critical Data Source for FreeWheel’s Premium Signals Packaging

New York – September 30, 2026 – Magid, a leading strategic advisory and audience intelligence firm, has been selected as a critical data source for FreeWheel’s newly launched Premium Signals Packaging, which enables the buying at scale of contextually dynamic inventory packages based on how viewers perceive and engage with content. FreeWheel’s innovative solution relies on a unique combination of best-in-class data providers to score and package inventory using an array of key metrics that define the context in which ads will be seen. 

The core of Magid’s contribution to FreeWheel’s Premium Signals lies in the unique nature of the company’s EmotionalDNA® (eDNA) data, which applies audience-derived measures of engagement, attention, perceived quality, and emotional resonance at scale, across thousands of titles, genres, and sub-genres, as well as hundreds of networks and platforms.

Through this integration, Magid provides a scale and precision of data that cannot be found elsewhere. 

Advertisers utilizing FreeWheel’s Premium Signals Packaging can now leverage this unique capability to better align their buys with the content environments that best deliver their target audience in contexts that will drive significantly higher engagement and overall campaign efficacy.

“We’re excited to leverage Magid’s EmotionalDNA data within Premium Signals to enable CTV buying based on emotions at scale” said Larry Allen, Vice President, Global Strategy at Freewheel. “EDNA’s unique combination of viewer-based metrics covering perceived engagement and emotional resonance cover a vast array of content environments to help drive performance impact and increase value to our clients.” 

“FreeWheel has built an exceptional solution that addresses the complexities of buying and selling across the premium video ecosystem by bringing together the most powerful data in the industry,” said Mike Bloxham, EVP, Global Media and Entertainment at Magid. “Magid was chosen because our eDNA data delivers critical measures of engagement and context at a scale that is unmatched. We’re proud to be a part of this initiative.”

For more information about Magid eDNA and its integration as a critical data source for FreeWheel’s Premium Signals Packaging, contact Mike Bloxham at mbloxham@magid.com.

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About Magid

Magid is a strategic advisory firm that has helped businesses win for 70 years. Blending operational expertise, structured thinking, and proprietary data, we fuel a relentless pursuit of success for our clients. Our high-touch approach to high-impact challenges allows us to bridge the gap between ambition and operational reality. Driven by curiosity, rigor, and a deep understanding of human behavior, we define new competitive advantages that helps brands win.