How new sports streaming strategy is winning over advertisers

As a streaming company sought to expand its sports content offerings, the challenge was clear: how could they position themselves as the ultimate destination for sports streaming, and why should advertisers care? To answer these questions, they partnered with Magid to dive deep into the psyche of sports fans and identify what truly drives their content consumption.

Through a mix of primary research and analysis of overarching trends, Magid uncovered a key group of viewers they coined “Watchletes”—hyper-consumers of sports content who are also highly desirable demographics for advertisers. With this insight, Magid crafted a compelling and ownable positioning strategy that aligned perfectly with the brand’s new sports content.

The results have been impactful. The findings were unveiled as part of the brand’s research series, coinciding with the launch of their sports streaming. The report garnered significant media coverage, including features in AdAge, Front Office Sports, and Cynopsis, and was leveraged in a webcast focused on engaging ad buyers. With this strategy, the brand has effectively positioned itself as a key player in the sports streaming space, capturing the attention of both viewers and advertisers alike.