Quantitative Research
Leverage Magid’s advanced quantitative research to unlock data-driven strategic insights.
Transform loads of data into strategic gold
In today’s data-driven world, the ability to convert vast amounts of data into actionable insights is crucial. Magid’s quantitative research services empower you to harness data with precision, driving strategic decisions and market success.
Importance vs. Performance Gaps
Leverage analysis to pinpoint and bridge crucial gaps between customer expectations and actual performance.
TURF / Shapley Value Analysis
Optimize your product portfolio and marketing reach with advanced TURF analysis and Shapley Value calculations.
Predictive and Descriptive Modeling
Utilize advanced cutting-edge predictive modeling to predict outcomes, classify events or segments, and cluster consumers, topics, or products.
Data Integration
Integrate disparate data sources into a coherent framework for a holistic view of business analytics.
Brand Maps
Create detailed brand maps to clearly visualize and position your brand in the competitive field.
Driver Analysis
Pinpoint key factors driving consumer decisions with sophisticated analysis, informing targeted marketing approaches.
Advanced Choice Modeling and MaxDiff
Differentiate and prioritize product features and marketing messages with precision using MaxDiff and advanced choice modeling.
Magid knows Quantitative Research
Latest News + Insights
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Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…