This groundbreaking work is used by leaders across the media and entertainment ecosystem to inform and improve the efficacy of program development, diagnostics, scheduling, branding, marketing, advertising sales and more.
Emotional proximity is key when building out content portfolios, acquisition, development, licensing and IP expansion. Not to mention the promotion and marketing of your content and testing creative and aligning to content.
Our client used a third party to perform attribution modeling to tie the emotional factors measured by eDNA to Television Advertising. Results indicated up to 2.0X ROI can be achieved by engaging emotionally—read about it here.
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