Emotional data is the next generation of metrics. Our experts have turned emotional measurement into a repeatable framework, creating a data set that can be leveraged to help you emotionally connect with precision.
Magid’s EmotionalDNA® (eDNA) framework quantitatively maps detailed emotional structures underlying TV shows, networks, automakers, automobiles, and casual dining restaurants distilling the knowledge you need to align your business decisions to the emotional state of the consumer.
After building our data set and client base for over 5 years, we have expanded the use of the eDNA framework to include advertising & promo testing and predictive placement. This new tool scores your creative based on industry accepted ad receptivity measures and measures the EmotionalSignature™ of your creative. It then compares your creative to our database of over 2800 shows surfacing the optimal placement based on your campaign goals and delivering detailed projections on all ad receptivity measures—including Purchase Intent—with every placement combination you explore.
Magid’s EmotionalDNA® has applications across brands, content, programming, media planning, ad sales, experiences, dining, auto and more; imagine the ROI you can drive by harnessing the power of emotions in your business decisions.
For pricing and package information, to get a copy of our whitepaper—presented at ARF’s CONSUMERxSCIENCE 2018—or to book a demo, contact us via the form below.
Our client used a third party to perform attribution modeling to tie the emotional factors measured by eDNA to Television Advertising. Results indicated up to 2.0X ROI can be achieved by engaging emotionally—read about it here.
We’re ready to deliver insights and move your organization forward.
