Video entertainment is all about emotions, which makes emotional data such a critical – and often missing – component necessary for making data-driven decisions in entertainment.
Drive audience acquisition & minimize churn» Prioritize (develop, greenlight, and acquire) content with maximum impact on audience acquisition and retention
» Ensure brand alignment between platform/network and portfolio
» Increase audience flow with emotionally informed scheduling
» Identify marketing targets based on emotional and audience fit
» Enhance marketing effectiveness through emotionally compelling creative and messaging
» Optimize placement of promotional content
» Attract a more valuable audience
» Boost opportunities for awards
» Identify opportunities for differentiation through competitor and landscape analysis
» Create a compelling, emotion-based ad sales strategy
» Build ad sales stories to highlight optimal network fit for brands
» Refine ad sales product with industry best practices
Through continuous, bi-weekly collection of thousands of respondent data points, we measure every show, movie, network, platform, brand, and ad in three distinct ways:
A unique measure of performance based on emotional attributes and dimensions relative to landscape
A quality metric on a scale of 1-5 providing scores and ranking relative to the landscape
A proprietary measure of viewer engagement based on 14 interactions
EmotionalDNA also allows shows, movies, networks and ads to be compared as illustrated above, ultimately providing a valuable proximity score that helps understand similarity or congruence.
EmotionalDNA’s rich and robust dataset allows us to create Emotional Genres, subcategorizing traditional genres through shared emotional tones from the perspective of the viewer.
Our clients use Emotional Genres to get a unique perspective on the content landscape and their portfolio, tracking trends in consumer demand while optimizing content curation and recommendations.
We’re ready to deliver insights and move your organization forward.
