What’s become hotter than Electric Vehicles? Emotional Value: the most important EV!  Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…

Churn may not be the sexiest topic but it is a known industry issue – and one of the things Wall Street worries about for the streaming industry. For one, it drives up subscriber acquisition costs because…

The Digital Divide has officially been bridged –  there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal…

When brands embrace community values, customers feel more emotionally connected and appreciated, which boosts their trust, loyalty, and investment in the brand. We’ve heard this time and time again from…

As a streaming company sought to expand its sports content offerings, the challenge was clear: how could they position themselves as the ultimate destination for sports streaming, and why should advertisers…

The Magid Minute Your Executive News brief for July Insight of the Month – Gen Z: Minds on the Money: Gen Z demands real value, transparent communication, and immediate rewards from brands, with a…

In today’s hyper-competitive social media landscape, attracting and retaining gamers is no easy task. A popular social media company recognized the need to better understand how gaming communities interact…

Launching a new streaming service in a crowded market is no small feat, but our client managed to stand out thanks to a strategic partnership with Magid. From the very beginning, Magid played a critical role…