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Foresight for better marketing decisions.

Real-time guidance to give you confidence in your marketing without wasting time or money

Marketing strategies for most small-to-medium businesses can’t keep up with the pace of consumers’ changing attitudes and behaviors – making it challenging to reach your target customers where they’re at right now. With so many sources of information and so many ways to buy, consumers are changing the way they shop and spend all the time. And today’s uncertainty only accelerates the pace of change.

Without a source of insight telling you how consumer attitudes are changing and what you should do about it, there is a good chance you’re spending good money today to address how consumers were feeling yesterday.

Magid AD.VANTAGE™ will give you the insight you need to know about how consumers are shopping, spending and feeling right now in just five-to-ten minutes per week, and at a cost that lets you spend more of your budget reaching consumers.

How it works

Magid AD.VANTAGE is a simple, easy-to-use content portal that gives you on-demand access to insights that will transform your marketing strategy, including:

  • Fast, actionable intelligence that will keep you a step ahead: we survey more than 1,000 consumers twice a month to make sure you have the most updated view of how they shop, spend and feel.
  • Insights backed by 65 years of experience and a team of marketing experts that not only tell you how consumers feel, but what you should do about it.
  • An extensive multimedia library of executed ads to give you inspiration and direction for how you can execute across TV, radio, social, digital, email, print and more.

Magid AD.VANTAGE takes the guesswork out of three core marketing decisions

Where to spend


Platform usage and media consumption data tells us exactly when and where you should spend your marketing efforts to reach your core audience.

Should you still be on broadcast? How should you be using social media? Is streaming video right for my business? We’ll take the guesswork out of your platform decisions.

 

What to say


Understanding how consumers feel gives you the time to adjust your approach before they act. 

Twice a month, we will tell you what is changing (or not) with the key decision drivers impacting purchases in your business area. We also track how consumers feel about the world around them, giving you unique intelligence that keeps you a step ahead of the competition.

 

What it looks like


The Magid AD.VANTAGE creative library is full of advertisements from businesses just like yours. You’ll have access to these examples so you can get inspiration from proven winners and reduce the time and effort spent on your creative.

Industries we serve

Every business is different. That’s why our service is focused on specific industries to make sure our insight is specific to the decisions you need to make.

  • Home services (plumbing, HVAC, renovation, etc.)
  • Major retail
  • Home furniture
  • Automotive
  • Grocery
  • Restaurants
  • Medical
  • Financial
  • Education
  • Home care and senior living facilities

 

What you'll get

Straightforward, actionable insights without wasting time or money

  • When you sign up, you’ll get a baseline report on your industry. 
  • Twice per month, you’ll get short-form videos and one-sheet reports summarizing the most important trends for your business right now – where to place your marketing spend, what messages are driving success, and anything on the horizon you should be thinking about as you plan your marketing approach. 

Our easy-to-use portal lets you access, filter, and trend the findings as and when you need it.

  • Every week, we update our macro-insights so you’ll always have the latest on how consumers are feeling about the world around them, and how that is impacting their spending decisions.
  • A monthly live webinar sharing the latest insights to give you the opportunity to ask our experts questions and get live answers.
  • Unlimited access to the example library.

All of this is available on-demand on your schedule, and shouldn’t take more than five-to-ten minutes of time each week.


MACRO INSIGHT EXAMPLES:

 

 

ADVERTISING LIBRARY ACCESS:

 

Our library of advertising examples spans video, digital, audio, print and social execution. Not only will we show you what good creative looks like, but our team of experts will let you know exactly what made them successful.

Subscription Details

  • A one-year subscription to the Magid AD.VANTAGEplatform includes 26 briefings specific to your business vertical, a baseline report on your industry, access to the example library and interactive data portal, and any other special reports created by the Magid AD.VANTAGEteam.
  • A subscription includes a single username and password. Access to the library ad data portal for additional users can be added for a fee depending on the number.
  • Subscription for an annual membership will be billed fully upon registration.

Annual Fee $3,450


Have multiple locations or operating units?
Let’s talk about how we can provide efficient access across your footprint, and even customized looks at your consumers and your advertising messages

Are you ready to grow your business?

We’re ready to deliver the insights you need to help grow your small business.
Fill out the form below, and one of our experts will help you get started with Magid AD.VANTAGE.

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