Marketing strategies for most small-to-medium businesses can’t keep up with the pace of consumers’ changing attitudes and behaviors – making it challenging to reach your target customers where they’re at right now. With so many sources of information and so many ways to buy, consumers are changing the way they shop and spend all the time. And today’s uncertainty only accelerates the pace of change.
Without a source of insight telling you how consumer attitudes are changing and what you should do about it, there is a good chance you’re spending good money today to address how consumers were feeling yesterday.
Magid AD.VANTAGE™ will give you the insight you need to know about how consumers are shopping, spending and feeling right now in just five-to-ten minutes per week, and at a cost that lets you spend more of your budget reaching consumers.
Magid AD.VANTAGE is a simple, easy-to-use content portal that gives you on-demand access to insights that will transform your marketing strategy, including:
Platform usage and media consumption data tells us exactly when and where you should spend your marketing efforts to reach your core audience.
Should you still be on broadcast? How should you be using social media? Is streaming video right for my business? We’ll take the guesswork out of your platform decisions.
Understanding how consumers feel gives you the time to adjust your approach before they act.
Twice a month, we will tell you what is changing (or not) with the key decision drivers impacting purchases in your business area. We also track how consumers feel about the world around them, giving you unique intelligence that keeps you a step ahead of the competition.
The Magid AD.VANTAGE creative library is full of advertisements from businesses just like yours. You’ll have access to these examples so you can get inspiration from proven winners and reduce the time and effort spent on your creative.
Every business is different. That’s why our service is focused on specific industries to make sure our insight is specific to the decisions you need to make.
Our easy-to-use portal lets you access, filter, and trend the findings as and when you need it.
All of this is available on-demand on your schedule, and shouldn’t take more than five-to-ten minutes of time each week.
Our library of advertising examples spans video, digital, audio, print and social execution. Not only will we show you what good creative looks like, but our team of experts will let you know exactly what made them successful.
Have multiple locations or operating units? Let’s talk about how we can provide efficient access across your footprint, and even customized looks at your consumers and your advertising messages
We’re ready to deliver the insights you need to help grow your small business.
Fill out the form below, and one of our experts will help you get started with Magid AD.VANTAGE™.
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