Qualitative Research
Unlock unique consumer insights with Magid’s advanced qualitative research techniques.
Tap into new consumer truths faster than your competition
In a market where consumer preferences are constantly shifting, gaining deep, actionable insights quickly is essential. Magid’s advanced qualitative research methods provide rich consumer feedback and uncover authentic behaviors, empowering you to stay ahead of the competition.
Online Qualitative
Gather rich consumer feedback through sophisticated online qualitative research methods, facilitating strategic development.
Digital Ethnography
Explore authentic consumer behaviors in their natural digital environment with insightful ethnographic research methods.
Ideation and Co-Creation
Stimulate creativity and collaborative innovation through structured ideation workshops and co-creation platforms with stakeholders.
Focus Groups
Gain targeted insights from meticulously orchestrated focus groups that inform and empower business strategies.
1-on-1s / IDIs
Delve into personal narratives to extract deeper insights through well-conducted, in-depth one-on-one interviews.
In Context
Understand real-world user interactions by carefully analyzing behaviors and preferences during authentic moments of experience.
Magid knows Qualitative Research
Latest News + Insights
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Announcing AccuracyCheck: The First AI Hallucination Detector for Newsrooms
Journalists are stretched thin. AI can give them back time to focus on quality storytelling and community impact by taking care of routine tasks. It seems like a perfect match. However, without…
When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
Why Humanized Data Wins: Connecting Authentically with Diverse Audiences
The brands that resonate with multicultural consumers don’t just speak—they listen, understand, and represent. Understanding the Power of Representation What happens when a brand truly reflects the lived…
