Qualitative Research
Unlock unique consumer insights with Magid’s advanced qualitative research techniques.
Tap into new consumer truths faster than your competition
In a market where consumer preferences are constantly shifting, gaining deep, actionable insights quickly is essential. Magid’s advanced qualitative research methods provide rich consumer feedback and uncover authentic behaviors, empowering you to stay ahead of the competition.
Online Qualitative
Gather rich consumer feedback through sophisticated online qualitative research methods, facilitating strategic development.
Digital Ethnography
Explore authentic consumer behaviors in their natural digital environment with insightful ethnographic research methods.
Ideation and Co-Creation
Stimulate creativity and collaborative innovation through structured ideation workshops and co-creation platforms with stakeholders.
Focus Groups
Gain targeted insights from meticulously orchestrated focus groups that inform and empower business strategies.
1-on-1s / IDIs
Delve into personal narratives to extract deeper insights through well-conducted, in-depth one-on-one interviews.
In Context
Understand real-world user interactions by carefully analyzing behaviors and preferences during authentic moments of experience.
Magid knows Qualitative Research
Latest News + Insights
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The 95% Factor for Marketers: The Untapped Power of Emotional Branding
In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…
Who’s winning in specialty hardware retail?
While the big national hardware retailers may have near ubiquitous awareness, another segment of the hardware market is far more important to the millions of Americans who are in the trades or are amateur…
What’s Really Going on With Delta Air Lines?
Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…