When consumer-tested prototypes enhance a retailer’s Millennial experience

Expand our understanding of what millennials really want to build offerings they truly desire

Gathering empathy and capturing in-the-moment creativity are essential to building any offering. We took our macro trend and proprietary study insights, along with our Magid Minds Roundtable cross-over insights, to shape the framework for a co-creation session that brought consumers and our clients face-to-face to rapidly ideate and prototype ideas in a structured yet creative setting.

The outcome was a defined set of consumer-tested prototypes. A secondary, yet equally important outcome, was the deep understanding our client participants gained of what Millennials truly want by working arm-in-arm with them. This allowed the team to be more willing to push for the solutions they helped create and exposed them to a new method for solving tough business challenges.