When a gold standard experiential brand continuously strives for better

THE SITUATION:
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Consumer expectations change with every new app, experience, and digital tool they engage with. Our client is the standard in exceeding experiential expectations and recognized that their app needed to deliver on and enhance their experience.

Rigorous validation and iteration are needed to make sure they never drop the ball.

MAGID APPROACH:
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Recognize that little things are big things 

Magid engaged in an iterative series of research phases to ensure we understood expectations and usability of new app functionality. A combination of focus groups and in-depth usability interviews allowed us to explore concepts and early designs in a hands-on UI setting.

The insights uncovered confusion areas and potential drop-out points in purchase flows and navigation, allowing us to course-correct before mass launch of the app updates.

PROJECT DELIVERABLES:
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» Consumer attitudes and usage
» Features and functionality assessment
» UI/UX analysis