Magid gets smarter with the hiring of respected former Polygon journalist Mike Mahardy

Magid is excited to announce the hiring of gaming industry expert Mike Mahardy as Director, Games.

LOS ANGELES, February 8, 2023 – The Magid Games Team is the leading research and consulting agency for the video game industry. With Magid’s decades of collective experience in development, publishing, marketing, and research, clients benefit from working directly with passionate game industry professionals who are experts in this space and understand player motivations and engagement behaviors. Mike Mahardy’s deep background in the space makes him a natural fit.

Having worked with game publishers and developers large and small through his 12 years covering the industry with Polygon, GameSpot, IGN, and Game Informer, Mike Mahardy has a 360-degree perspective of market trends that will be invaluable for enhancing research and advising key clients.

“At the Magid Games Team we value smart people who get the space and are passionate about making our industry better every day on the job,” says Mike Salmon, Magid Senior Vice President of Games. “Mahardy is that person, and we couldn’t be happier or prouder to have him join our passionate team of consultants, researchers, and experts.”

Mahardy’s work runs the gamut from written journalism to video production to editorial strategy. He’s directed more than a dozen behind-the-scenes documentaries about game development; hosted GameSpot’s premier live talk show; written, produced, and edited video essays about game theory; directed a daily show on the now defunct platform Quibi; and written hundreds of video game reviews, features, and news stories.

“My work has been audience-facing for my entire career,” Mike Mahardy says. “Through it all, I’ve met countless developers, producers, designers, and publishers in the games industry. Now that I’ve joined Magid, I’m extremely excited to work alongside all of these people at various stages of game development, and to help shape the games of the coming years.”

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About Magid
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.