Architecting the future: building a brand strategy for market leadership

In a rapidly changing market, even industry leaders need to reassess and evolve their brand strategies to stay ahead. America’s largest fireplace manufacturer recognized this need and sought to create a brand architecture that could balance the complex demands of their value chain—dealers, installers, architects, and consumers—while accelerating their mission to become a consumer-first business.

Magid stepped in to conduct a deep evaluation of over a dozen current brands, along with an analysis of acquisition histories, employee loyalties, and consumer needs. By understanding what was sacred, what was needed, and what the brand should focus on, Magid provided critical insights into gaining market share, improving brand recognition, and eliminating redundancy in their dealer and distributor network.

The result was the identification of three key consumer segments for the brand to target, along with a blueprint for the ideal brand architecture. This strategic shift not only mitigated business risks but also positioned the brand for accelerated growth with a clear focus on the consumer.