Bill Hague to present at the Local Media Consortium’s 2023 Conference
MINNEAPOLIS, May 8, 2023 – Magid announced today that Bill Hague, Executive Vice President, has been invited to speak at the Local Media Consortium’s annual conference. Hague will present with Travis Jones, Sr. Director of Social Media & Digital Content, The E.W. Scripps Company, and Tina Xiao, Global Program Manager for the Google News Initiative, on a session about how local media organizations can achieve success on YouTube.
YouTube: A Path to New Audiences and Revenue
Wednesday, May 10 | 3:00 p.m. MST
Within our world of media consumption, consumers are migrating to video at an unprecedented pace and advertising dollars are quickly following suit. If you follow the eyeballs and the money, one of the biggest paths leads to YouTube. In fact, 8 in 10 consumers ages 25-54 say they use YouTube weekly+ for local news and information and that’s a BIG number. As a local media company, how do you tap into this trend and turn YouTube into a new avenue to grow your audience and revenue?
In this stellar session, Google YouTube expert Tina Xiao, Travis Jones and Bill Hague will talk about how to help you achieve success on YouTube. Learn the top ways you can quickly create and execute winning strategies for content creation, audience engagement and advertising monetization. It’s not as hard as you might think! Don’t miss this session to find out how YouTube could be your next big opportunity.
Visit the Local Media Consortium website for more information.
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.