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Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…
EV = Emotional Value
What’s become hotter than Electric Vehicles? Emotional Value: the most important EV! Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…
Let’s talk about churn
Churn may not be the sexiest topic but it is a known industry issue – and one of the things Wall Street worries about for the streaming industry. For one, it drives up subscriber acquisition costs because…
Regaining Market Leadership with Data-Driven Sports Event Coverage
In a post-Covid world, a major broadcaster sought to revitalize the excitement surrounding their multi-week global sports event by leveraging their streaming platform and rekindling fan passion. With changing…
Gen Z: The Power of Brand Authenticity
The Digital Divide has officially been bridged – there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal…
Nike’s valuable lesson for media brands about empowering community
When brands embrace community values, customers feel more emotionally connected and appreciated, which boosts their trust, loyalty, and investment in the brand. We’ve heard this time and time again from…
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