MINNEAPOLIS, September 28, 2023 – Magid today announced the launch of a new AI tool for its AD.VANTAGE marketing intelligence platform, AD.VANTAGE AI. Subscribers can use the tool to create sales and marketing content based on the latest research and consumer insights in the AD.VANTAGE platform, with the click of a button.
AD.VANTAGE is a subscription-based platform that gives users access to bi-monthly research tracking consumer attitudes and spending intent across industries, industry insights and guidance, and examples of successful ads for inspiration. The AI feature will further enhance theplatform, giving subscribers the ability to instantly generate content like email copy, ad scripts and social media posts based on these insights.
“Our goal with AD.VANTAGE is to equip businesses with the best tools and insights for growth and success. The introduction of AD.VANTAGE AI is an affirmation of that commitment. This tool not only creates sales and marketing content, but it does so based on real-time, industry-specific insights, paving the way for content that resonates and yields results,” said Jaime Spencer, EVP and Head of Local Media at Magid.
Alberto Melgoza, Head of Technical Innovation at Magid, added, “We’ve developed a tool that leverages AI technology to provide highly relevant, research-based and actionable content, transforming the AD.VANTAGE platform into a more potent business growth tool. It’s an intuitive, accessible and efficient tool for businesses poised to innovate and capture their target market more effectively.”
Key industries that can benefit from AD.VANTAGE include home services, auto, real estate, medical, retail, restaurant/QSR, grocery, legal, travel and hospitality.
To learn more about AD.VANTAGE and the new AI feature, see the example below or visit magidadvantage.com.
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.