NEW YORK – September 13, 2023 – Bill Hague, EVP at Magid, will participate in a webinar on “The Streaming Forecast for Local Broadcasters” hosted by The Weather Company.
How to Engage and Monetize with Weather on CTV, Web and Mobile Thursday, September 14 at 2:00 p.m. ET
BIA Advisory Services expects local ad spending in CTV/OTT and TV digital platforms to exceed five billion dollars by 2024, driven by compelling content like regional weather. Is your station ready to capitalize on this exciting opportunity?
On September 14 at 2 p.m. ET, join Rick Ducey of BIA Advisory Services, Bill Hague of Magid and Justin Tuggle of The Weather Company as they discuss the value that local news and weather content on streaming platforms can deliver for your station.
Topics will include:
• Why consumers are increasingly turning to streaming for news and weather
• How hosting weather content on digital properties can increase ad revenue
• Strategies for enticing advertisers to spend money on your streaming platforms
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.