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Moms and Kids

We see the big picture of how all media use, social dynamics, education, play time, and the family story work together, impact each other, and drive consumerism.

Magid knows kids.

We are continuously in field with kids and parents of all ages, backgrounds, and interests – and have conducted hundreds of kid-focused research projects. Our collective and ongoing understanding allows us to accumulate a wealth of knowledge that we organically synthesize for the benefit of all of our projects within the kids space.

INDUSTRIES/TOPICS
» Media & Entertainment: TV, movies, apps, games, sports, merchandise
» CPG – Food and Beverages: drinks, snack foods

RESEARCH OBJECTIVES
» Category understanding
» Usage & Attitudes
» Customer journey / shopper research
» Concept development & evaluation
» Product / Content development & evaluation
» Usability testing
» Brand positioning & development

QUALITATIVE METHODOLOGIES
» Focus groups
» Friendship pairs
» Family pairs/groups
» Online communities
» One-on-ones
» Ethnographies
» Home usage tests

We know what is new and happening in kids’ rapidly evolving worlds.

We see the big picture of how all media use, social dynamics, education, play time, and the family story work together, impact each other, and drive consumerism because we also see all of the little pieces that make up the big picture in an intimate way. Our perspective is constantly updated as new trends and technologies emerge, allowing us to stay current, with a forward-looking focus.

Perception and communication vary by age and stage (e.g. developmental, education level).

The deep understanding and kid-perspective we bring has application across all phases of the research.

We’re serious about ensuring we provide the highest level of excellence in categorizing recruits effectively in the screener development process, designing the appropriate pre-group and in-group exercises, being able to dynamically adjust lines of questioning in the focus groups when conversation takes a specific turn, and, ultimately, in the synthesis of the findings and development of the implications that are specific to the needs of our clients.

From the basics (#crinklywrapperfail and #swivelchairsaredistracting) to knowing just how incredibly capable kids are, we’ve seen it all and know how to handle any situation in the unpredictable world of kids.

What challenges are you facing today?

We’re ready to deliver insights that help you know kids, too.