We go beyond kids research to see the big picture of how all media use, social dynamics, education, play time, and the family story work together, impact each other, and drive consumerism.
We are continuously in field with kids and parents of all ages, backgrounds, and interests – and have conducted hundreds of kid-focused research projects. Our collective and ongoing understanding allows us to accumulate a wealth of knowledge that we organically synthesize for the benefit of all of our projects within the kids space.
» Media & Entertainment: TV, movies, apps, games, sports, merchandise
» CPG – Food and Beverages: drinks, snack foods
» Category understanding
» Usage & Attitudes
» Customer journey / shopper research
» Concept development & evaluation
» Product / Content development & evaluation
» Usability testing
» Brand positioning & development