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Media & Entertainment

Our experience in media research and entertainment consulting is as deep as it is diverse. We help you understand and deliver the emotional experience and connection consumers are seeking regardless of the platform.

Client Stories »

When an innovative approach reinvents KSTP’s late-night newscast
When a long-running reality franchise needs a refresh to drive television ratings
When a newsroom transformation results in a stronger news brand and incredible ratings growth
When a global tech giant needs to better understand its audience for a new offering
When a flagship daytime program seeks to improve ratings and audience retention
When a niche SVOD service needs to drive subscribership and limit churn

Mentions »

TV audiences are still there – yes, even large ones
REPORT » Smart TV owners still watch ad-supported video
Magid names Brad Gerdeman Senior Vice President, Business and Growth Strategy
Mike Bloxham joins Variety panel, ‘How the evolution of Smart TV will change advertising’
Magid knows anime » driving audience acquisition
Magid names Yolanda Parks Executive Director of Content Standards and Client Strategy

Dive deeper

Global Media & Entertainment
Global Media & Entertainment
Global Media & Entertainment
From content creation and distribution to internet and wireless services, our Global Media & Entertainment practice consultants, facilitators and analysts work across the landscape with large, established global players as well as market entrants and startups, on a wide variety of consulting, research and analytics engagements.
Gaming & Esports
Gaming & Esports
Gaming & Esports
From loot boxes and box art to leaderboards, prize pools, and everything in between, Magid’s team of passionate professionals come from all levels and help shape every aspect of the video game industry including console, mobile, PC, competitive esports and livestreaming.
Local Media
Local Media
Local Media
Magid works with local media organizations of every size, from large national broadcasters to small independent operations encompassing TV, digital, print, and integrated brands, consulting and providing expertise in areas including news and content, sales and revenue, and innovation and advanced media.

What challenges are you facing today?

We’re ready to deliver media research insights and move your organization forward.

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