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Media & Entertainment

Our experience in media research and entertainment consulting is as deep as it is diverse. We help you understand and deliver the emotional experience and connection consumers are seeking regardless of the platform.

Read about our Media Research

Client Stories »
When a global tech giant needs to better understand its audience for a new offering
When a flagship daytime program seeks to improve ratings and audience retention
When a niche SVOD service needs to drive subscribership and limit churn
When co-creation paves the way to consumer-centric innovation and market differentiation
When reaching the Millennial consumer means optimizing media
When a major network needs a new position to drive viewership and CPMs

Mentions »

Does A Video Subscription Make Peloton A Media Company?
How to create local content that extends beyond news – and why you should
NextGen TV moniker resonates with consumers
“NEXTGEN TV” moniker resonates with consumers planning main TV set upgrade
‘Schitt’s Creek’ keeps building, earns major syndication deal
Voice Assistants and Branded Skills: Perceived Benefits, Brand Impressions

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Global Media & Entertainment
Global Media & Entertainment
Global Media & Entertainment
From content creation and distribution to internet and wireless services, our Global Media & Entertainment practice consultants, facilitators and analysts work across the landscape with large, established global players as well as market entrants and startups, on a wide variety of consulting, research and analytics engagements.
Gaming & Esports
Gaming & Esports
Gaming & Esports
From loot boxes and box art to leaderboards, prize pools, and everything in between, Magid’s team of passionate professionals come from all levels and help shape every aspect of the video game industry including console, mobile, PC, competitive esports and livestreaming.
Local Media
Local Media
Local Media
Magid works with local media organizations of every size, from large national broadcasters to small independent operations encompassing TV, digital, print, and integrated brands, consulting and providing expertise in areas including news and content, sales and revenue, and innovation and advanced media.

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