linkedin twitter facebook instagram linkedin twitter facebook instagram arrow icon-back arrow-left arrow-right square-grid close

Media & Entertainment

Our experience in media research and entertainment consulting is as deep as it is diverse. We help you understand and deliver the emotional experience and connection consumers are seeking regardless of the platform.

Client Stories »

When an innovative approach reinvents KSTP’s late-night newscast
When a newsroom transformation results in a stronger news brand and incredible ratings growth
When a global tech giant needs to better understand its audience for a new offering
When a flagship daytime program seeks to improve ratings and audience retention
When a niche SVOD service needs to drive subscribership and limit churn
When co-creation paves the way to consumer-centric innovation and market differentiation

Mentions »

Magid’s Mike Bloxham and Bill Hague to speak on advertising and ATSC 3.0 at TVOT 2021
Pearl TV: NextGen TV ‘Is Resonating Strongly With Consumers’
New NEXTGEN TV marketing campaign hits a home run with consumers
In the U.S., local TV advertising resonates with pandemic consumers
Liz Sanderson joins Magid as Senior Vice President, Data Science and Research
Is there an ‘active, engaged, working journalist anchor’ in your newsroom?

Dive deeper

Global Media & Entertainment
Global Media & Entertainment
Global Media & Entertainment
From content creation and distribution to internet and wireless services, our Global Media & Entertainment practice consultants, facilitators and analysts work across the landscape with large, established global players as well as market entrants and startups, on a wide variety of consulting, research and analytics engagements.
Gaming & Esports
Gaming & Esports
Gaming & Esports
From loot boxes and box art to leaderboards, prize pools, and everything in between, Magid’s team of passionate professionals come from all levels and help shape every aspect of the video game industry including console, mobile, PC, competitive esports and livestreaming.
Local Media
Local Media
Local Media
Magid works with local media organizations of every size, from large national broadcasters to small independent operations encompassing TV, digital, print, and integrated brands, consulting and providing expertise in areas including news and content, sales and revenue, and innovation and advanced media.

What challenges are you facing today?

We’re ready to deliver media research insights and move your organization forward.

Let's Talk