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Magid knows streaming » churn, content and community

Magid knows streaming » churn, content and community

In light of Streaming Day, Magid’s Jill Rosengard Hill, Executive Vice President of Global Media and Entertainment, and Mike Salmon, Senior Vice President of Gaming, chat about streaming – churn, content and community. Together they explore how to embrace the slippery nature of younger Millennials and Gen Z consumers who have a proclivity for churn, address the challenge of search and discovery, and approach content curation. Churn is inevitable – do you have a plan to win subscribers back?

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