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Qualitative Research

We bring a deep understanding of our clients’ business needs to apply the appropriate methodology, tonal approach, techniques, and analysis to get the necessary depth and breadth of insights to help them understand their consumers and make informed, strategic decisions.

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Our Toolkit

Focus Groups
In-Depth Interviews (IDIs)
Dyads, Triads, Friendship pairs, Hybrid IDI + mini groups
Ethnographies
Shop-alongs, Dine-alongs, Fly-alongs
Online communities, groups, 1:1 interviews
Co-creation, ideation, brainstorming
Design-thinking workshops

What challenges are you facing today?

We’re ready to deliver product optimization and development insights and move your organization forward.