linkedin twitter facebook instagram linkedin twitter facebook instagram arrow icon-back arrow-left arrow-right square-grid close

Local Media

With more than 60 years of experience working with local media organizations of every size, Magid works with clients in hundreds of newsrooms around the world, from large national broadcasters to small independent operations encompassing TV, digital, print, and integrated brands, consulting and providing expertise in areas including news and content, sales and revenue, and innovation and advanced media.

create invest layered presentation search-contact target

Practice Areas

News and Content: Our teams are anchored by industry professionals – former news directors, publishers and content creators – who have intimate knowledge of the demands of a newsroom and the proven expertise to help transform newsrooms today as we guide you through content creation, distribution and monetization. We help you understand and deliver the emotional experience and connection viewers are seeking regardless of platform – whether it’s video, print, broadcast, SVOD, or mobile.
Sales and Revenue: Our seasoned team of media and advertising veterans can help you determine how ads are performing and on which platforms they work best, based on a history of campaign success with proven results. Our skilled team knows advertising inside and out, and can support your media group or agency with proprietary programs like our Advertiser Sentiment Tracker and Magid Advertising Performance Research Program (MAP). We also offer universal measurement of media sales analytics, digital ad effectiveness, programming strategies, sales workflows, and more.
Innovation and Advanced Media: We’ve tracked and predicted the changing dynamics in the media landscape, from the advent of the modern local newscast in the 1960s, to the growth of cable and satellite delivery, the impact of the internet on print distribution, mobile’s profound impact on every aspect of our society, and how OTT is changing video viewing today and in the future. We see the trends and help you navigate through the changes, with expertise in digital strategy and deep, research-based understanding of your industry, brand, and strategic goals.

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.