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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
In today’s data-driven business landscape, the importance of online surveys cannot be overstated. They represent a powerful tool for gathering insights and understanding consumer behavior across various markets. The benefits of online surveys include accessibility to diverse consumer populations and the efficiency of collecting data with speedier turnarounds compared to traditional methods. As businesses increasingly rely on quantitative data to inform their decision-making processes, the imperative for high-quality data becomes more pronounced.
Despite their significant advantages, online surveys can still be vulnerable to issues. These challenges range from technical issues affecting the accessibility and user experience to more nuanced concerns such as respondent engagement and data integrity. Recognizing these potential pitfalls is the first step toward mitigating their impact.
Ensuring the high quality of responses before a survey officially launches is a critical step toward obtaining reliable and insightful data. This proactive approach involves a series of strategic measures designed to enhance the survey experience, to retain the most qualified respondents who are genuinely interested in the study:
At Magid, as insights professionals, we feel a strong obligation to ensure the data we collect is both accurate and valid. Our observations indicate that 10-15% of respondents on short or simple surveys tend to be of low quality, with this figure rising to 20% or even exceeding 30% on longer or more complex online surveys. These dishonest or unengaged participants add noise to the data, which can lead to less definitive or even misleading findings.
Once fieldwork is completed, we continue to conduct another thorough vetting of respondents as another layer of assurance in delivering high quality data. Some of these measures are completely objective and are based on formulas or numeric calculations, while others involve a certain degree of analyst subjectivity to determine respondent quality. Post-closure quality assurance to remove low-quality respondents often includes the following measures:
Ensuring trustworthy insights is crucial for businesses in today’s data-driven decision-making environment. This underscores the importance of continually revising and enhancing our best practices for maintaining high-quality respondents, including annual process reviews and tailoring guidelines to each survey to uphold the integrity of our data.
Nicole Tang is a Quantitative Analyst at Magid, and Madison Cheslock is a Quantitative Associate. Both help move forward the mission of Magid’s Consumer and Commercial Brands division.
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