Magid’s Top 10 on global media and entertainment in 2020
Already set to be another transformative year for the global media and entertainment business, 2020 was that and more. As consumers hunkered down in their homes, COVID-19 acted as an accelerant, rapidly changing consumer attitudes and behaviors. Here, we feature our most popular posts of covering the global media and entertainment business in the anything-but-business-as-usual environment of 2020.
1. COVID-19 concerns, behaviors and media consumption
VIDEO: Mike Bloxham looked at Magid data on SVOD primacy in the TV landscape and its impacts on pay TV as well as how will audiences may respond to a lack of fresh content in the future.
2. 8 most important skills and abilities for qualitative researchers
Molly Ludwig offered her take on the qualitative skills fundamental to providing insights or recommendations that result in a good outcome.
3. Delivering the emotional tonality consumers are looking for in light of COVID-19
VIDEO: Mike Bloxham spoke about changing consumer tastes and the emotional tonality of content, as well as the surge in video chatting behavior.
4. Fortnite becomes the COVID concert venue for Gen Z and Millennials
With gaming usage up 75 percent during the COVID-19 outbreak, Fortnite wisely asked, why not bring the music to the place where people are already congregating? Matt Bertz offered his take on Fortnite’s first (though certainly not last) live music event earlier this year.
5. Cord cutting and coronavirus
VIDEO: Mike Bloxham shared further consumer insights on cord cutting – and the drivers of this behavior.
6. The future of advertising is user generated. What else are you missing about Gen Z?
For Generation Z (those born 1997-2012), Covid-19 is up-ending their formative years, shaking their confidence in the future, and interfering with many of their most important relationships – including how they can relate to their peers. Magid experts weighted in on how to serve the interests of this important generation.
7. The value of live sports to the pay TV landscape
In June, Magid released data illustrating the significant value of live sports as it and news increasingly deliver the lion’s share of the value consumers ascribe to the pay TV bundle.
8. Advertising in Covid-19. Everything has changed… or has it?
VIDEO: Brands play up community support, but consumers seek value. Common messages from advertisers: “we know these are hard times” and “things are different now” are far more frequent than may be justified by their appeal. Mike Bloxham offered insights on advertising from Magid’s latest data.
9. 3 opportunities for broadcast media in the future of sports betting
Bill Hague moderated the Future of Sports Betting in Broadcast Media panel at CES 2020, which featured panelists from Sinclair, Sling TV, Yahoo! Sports and VSiN. That lively discussion highlighted a few key opportunities for broadcast in the future of sports betting, which Bill Hague offered in this post.
10. COVID, content, and the crumbling wall between TV and YouTube
VIDEO: Consumers have an appetite for retaining the essence of the crisis-driven home production style of content even when things return to a more normal state. This offers a great deal of innovation potential for content creators and the owners of successful IP as they reimagine content production going forward. In the two videos featured in this post, Mike Bloxham dives further into the blurring line between YouTube and TV.
