Magid’s Mike Bloxham shares further consumer insights on cord cutting – and the drivers of this behavior – the latest from Magid’s pulse study covering the coronavirus in week 2.
The number of people likely to cut the cord hasn’t changed much, but as consumers look to save money and engage in even more streaming behaviors, these are becoming larger factors in consideration. Mike also digs into password sharing in the current environment.
Magid’s Mike Bloxham shares insights on cord cutting – and the drivers of this behavior – from a recent Magid consumer tracker in the wake of the coronavirus.
In our next video, Mike takes another look at Magid’s new data – this time diving into consumer concerns, and rapidly changing behaviors and media consumption in this environment.