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COVID, content, and the crumbling wall between TV and YouTube

COVID, content, and the crumbling wall between TV and YouTube

All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.

Two thirds of Gen Z and nearly half of Millennials hope the user-generated, ‘homemade’ content production styles that have become so pervasive in the COVID-19 era are here to stay. Magid’s Mike Bloxham dives into the data, and how it has the potential to impact the entertainment landscape for years to come.

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