Magid’s Top 10 on global media and entertainment in 2022

As we look ahead to a new year, we’re reflecting on our top posts covering the global media and entertainment business in 2022 – including hot topics like subscriber churn, the changing perceptions of Netflix, the growth in AVOD/FAST, the importance of DEI in media and entertainment, the relationship between gamers and the games they play, and more.

1. The changing perceptions of Netflix

Amid reports of Netflix losing subscribers in droves, Dana Shaddow, Senior Director of Consulting, EmotionalDNA®, examined the platform through the lens of eDNA metrics to see how viewers’ perception of Netflix changed over the years.

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2. 5 key challenges for Warner Bros. Discovery CEO David Zaslav as he integrates 3 streaming services

Mike Bloxham, Executive Vice President of Global Media and Entertainment, spoke with Business Insider regarding the challenges facing Warner Bros. Discovery CEO David Zaslav as the two companies merged this year.

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3. How Yellowstone is re-energizing linear television

VIDEO: The season 4 finale of Yellowstone garnered 9.3 million total viewers (live and same day) – despite industrywide decline in linear ratings. So how did the popular ranch drama buck that trend? Magid’s Zak Shaikh and James Ambalathunkal discuss the success of Yellowstone, lessons learned for development and marketing distribution, and share EmotionalDNA insights on the show topping the Favorite charts.

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4. The top 6 free ad-supported streaming services, as the value of some AVOD and FAST brands surge

In another interview for Business Insider, Mike Bloxham spoke to recent Magid data that found 81% of people who pay for three or more subscription services also use an AVOD service, and discussed why consumers are leaning into AVODs.

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5. Churn, content and community

VIDEO: Dynamic duo Jill Rosengard Hill, Executive Vice President of Global Media and Entertainment, and Mike Salmon, Senior Vice President of Gaming, discussed all things streaming – churn, content and community. Together they explored how to embrace the slippery nature of younger Millennials and Gen Z consumers who have a proclivity for churn, address the challenge of search and discovery, and approach content curation.

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6. To save itself, Netflix might have to play nice with an industry it battled for years

Andrew Hare, Senior Vice President of Research, spoke to CNN Business on the possibility that Netflix may need to play nice with an industry it battled for years – movie theaters.

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7. Diversity, equity and inclusion in qualitative research

VIDEO: Magid’s Ashley Nin, Jacqueline Cook and Dan Wilch discussed DEI, including why diverse, inclusive representation matters in media and entertainment – from the cast viewers see on screen to the creative teams behind the stories – and how clients, brands and researchers can approach DEI in qualitative research.

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8. Game launches » to delay or not to delay

VIDEO: To delay or not to delay has become a critical question gaming publishers are challenged with every year. Should a game be released during the lucrative holiday season or should it be delayed in the name of quality? Magid’s Matt Bertz and Richard Dillio answer this question with recent Magid insights showcasing gamers’ tolerance for delays.

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9. Netflix’s world has been turned upside down as stock plunges 35%

Zak Shaikh was called upon for comment by CNN Business after Netflix’s stock plunge, saying he believes Netflix needs to answer two questions to change its current narrative: “How do they turn the ship around and start increasing subs again, and how do they generate more revenue per sub?”

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10. Games as a relationship » community

VIDEO: From macro communities on Reddit to micro communities made up of your IRL (or not) friends, gaming is heavily influenced by how players engage with others, inside and outside of the game itself. In the first video of Magid’s Games as a Relationship series, Mike Salmon and Matt Bertz dive into the topic of community.

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