Magid knows media distribution » How Yellowstone is re-energizing linear television

The season 4 finale of Yellowstone garnered 9.3 million total viewers (live and same day) – despite industrywide decline in linear ratings. So how did the popular ranch drama buck that trend?

Magid’s Zak Shaikh and James Ambalathunkal discuss the success of Yellowstone, lessons learned for development and marketing distribution, and share EmotionalDNA® insights on the show topping the Favorite charts.