79% of gamers want to hear from the makers of the games they play at least once a month, according to Magid’s recent Games as a Relationship study.
Communication is critical to the health of the gaming community – which we know can get toxic – and equally important is the platform where the communication is happening. Publishers and players give and receive information across the digital landscape from forums to social media, Reddit to YouTube and even live-streaming platforms like Twitch.
In the fourth video of the Magid Games as a Relationship series, Matt Bertz and Diana Tecson discuss the role of communication within gaming communities and its importance in keeping players engaged.
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