Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
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Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
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The definitive segmentation and audience toolkit for streaming video
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
In the world today, thinking about being a media network isn’t just an interesting idea: it’s imperative.
The dramatic fragmentation of media consumption, the challenge of engaging consumers with meaningful paid media impressions, the ability to engage with consumers directly both in media and commerce, and the shortage of quality video GRPs all make having a direct media connection to consumers a highly desirable – if not crucial – business function. Add to that the desire on the part of complementary businesses to reach consumers of market-leading brands and developing a media business becomes an extraordinary profit center.
Successful media brands have gained the trust and confidence of consumers to deliver unique and compelling content consistently over time. (Think Disney and animated movies, or HBO and gritty dramas.) Similarly, the most successful non-media brands are ones that provide a compelling product or service and a level of expertise that is unrivaled. These brands are trusted by consumers for guidance and support beyond just the product at hand. (Consider Callaway and golf, or Best Buy and consumer electronics.)
Why a media network?
Brands can become thought leaders in their categories and own their narratives in a more expansive way by establishing a media network. A media network gives them the ability to distance their brands from competitors by delivering consumer value beyond perceptions that have been established through paid media, word of mouth or product use. If done well, it adds a layer of stickiness that keeps the brand top of mind during the life moments that the brand may drift in and out of during the purchase journey.
A media network can range from how-to videos, product reviews and expert advice to long-form content like The BMW Films. Curate, create or do both – it depends on how your consumers think of you and your brand. The trust consumers have in a brand and its resulting enterprise value will improve if your network is developed, launched and maintained correctly.
Key steps brands need to take to assess and act on the media network opportunity:
The ROI from building a media network can be phenomenal. While often unreported in financial statements, it is well understood that the ad networks for Best Buy, Amazon, and Cabela’s deliver net income contribution and growth rates that are higher than their company’s core businesses.
What will you do to take advantage of this brand building and monetization opportunity?
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