Magid’s Subscriber Science™ practice honored with ITVT Award for Leadership: Achievement in Research and Analysis

NEW YORK, June 7, 2023 – ITVT’s Annual Leadership in Interactive and Multiplatform Television Awards were presented at the TVOT SF 2023 Conference on May 24, and Magid is pleased to be among those who received an award this year. 

Magid’s Subscriber Science practice received the Achievement in Research and Analysis Award, which acknowledges the organization that demonstrated the greatest achievement in television/video-related research and analysis in the past year.

At its core, Subscriber Science is an AI-driven predictive model and simulator, grounded in a churn-centric segmentation of U.S. streamers. It is replete with ongoing monthly data collection across the video streaming marketplace and its players, which catalogs and predicts changes over time.

“We’re honored by the recognition from ITVT for the groundbreaking work of the data scientists in our Subscriber Science practice. Our work defines, collects and calculates SVOD metrics aligned with ARPU, allowing our clients to be confident in investment decisions to drive success in the hotly contested SVOD market,” said Kate Morgan, Chief Product Officer and head of Global Media, Entertainment and Games at Magid. “We’re in good company with the other award recipients including our friends at Disney, Pearl TV and many others, and we congratulate them on their achievements as well.”

Other ITVT award winners this year include: 

• The winner of the Award for Achievement in Advanced Advertising is Premion (Tegna).
• The winner of the Award for Achievement in CTV is LG Ad Solutions.
• The winner of the Award for Achievement in DEI is Gracenote (Nielsen).
• The winner of the Award for Achievement in Local Broadcasting is Pearl TV.
• The winner of the Award for Achievement in Streaming is Samsung TV Plus.
• The winner of the Award for Most Significant Technology—Advertising and Commerce is Disney.
• The winner of the Award for Most Significant Technology—Measurement and Data is Inscape (VIZIO).

For more information on the annual awards and a full list of winners, visit ITVT’s website.

About Magid
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.