The data is in – generations are out. Bucketing consumers by generation is a fundamentally incomplete approach. There are both generational gradients and cliffs between consumers, depending on the issues, and you can’t assume a pattern. You need to understand this new way of thinking to effectively develop and market new products, experiences and services.
CEO Brent Magid and Quantitative Researcher Deets Sharma discuss gradients and cliffs, The 45 Divide we’re seeing in the 2023 Magid Motivations Study, and why understanding consumers’ attitudes, opinions and behaviors is essential to drive business forward.