NEW YORK – June 12, 2023 – Magid’s Mike Bloxham will moderate a panel on advertising at the Cynopsis Measurement and Data Conference taking place in New York City on June 13 and 14.
Advertising, the Final Frontier
Tuesday, June 13, 2023 | 3:25-3:50pm ET
From in-game advertising to place-based OOH and retail media, new ad formats and inventory are emerging everywhere. And with that comes new challenges for data utilization and measurement. Leading marketers and agencies will address how advertising’s new frontiers can best be utilized for incremental reach and impact.
- Mike Bloxham, EVP of Global Media and Entertainment, Magid (Moderator)
- Jonathan Stringfield, VP, Global Business Research & Marketing, Activision Blizzard
- Anthony Iaffaldano, VP, Head of Global B2B Marketing & Insights, Fandom
- Roddy Knowles, Product Evangelist, DISQO
- Dylan Mabin, President, geopath
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Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.