Magid’s Marisa DeCandido to speak on television trends at Indiana Broadcasters Conference
MINNEAPOLIS, October 3, 2022 – Magid’s Marisa DeCandido, Client Strategist, Brand Strategy & Innovation, will present “Television Trends – How TV is Trending” at the annual Indiana Broadcasters Conference, held this week in Carmel, Indiana.
Television Trends – How TV is Trending
Tuesday, October 4 – 11:30 a.m.-12:30 p.m.
Local television stations need to adapt their approach to distribution and partnerships now to both connect with consumers in the immediate future and set themselves up for long-term success in a rapidly shifting media revenue landscape. DeCandido will be sharing recent Magid research to illustrate how both consumers and advertisers are currently engaging with news content and what they’re both looking for in the future to help guide local stations in their prioritization and focus moving forward.
View more information about the Indiana Broadcasters Association and the conference.