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Magid leaders to share insights at upcoming NATPE

Magid leaders to share insights at upcoming NATPE

Magid-led presentation and panel discussion dive into context,
emotions and the business of TV

MINNEAPOLIS, January 8, 2018 —
Magid, a research-based consultancy, today announced that President & CEO Brent Magid and Mike Bloxham, Senior Vice President, Global Media & Entertainment, will each lead a session at this year’s NATPE Miami.

Human Context: Going Beyond Big Data

Intrigue with big data has led many companies to be disappointed with its applied use and results—lots of data with little actionable information. Big data overlooks the complexity of human beings and their underlying reasons for making decisions. Human Context is a new application of social science that, when combined with big data, is much more precise in providing consumers with better experiences and generating deeper brand loyalty. Killer content, experiences, products, and services that lack human context are just shots in the dark that may hit or miss with consumers. Big data is inherently about past behavior. What it lacks is the underlying emotional, situational and values-driven understanding that contextual social science can identify to help companies connect with consumers and their desired emotional state. The power of human context combined with big data redefines the best path to customer satisfaction and loyalty.

Speaker: Brent Magid, President and CEO, Magid
Tuesday, January 16, 2018
3:00-3:30 p.m.
Ocean Tower Salon 2 A

Leveraging Emotions for the Business of TV

The TV and video landscape continues to evolve in ways that were unthinkable even ten years ago, but one thing remains constant throughout. We watch our chosen shows because they move us in some way and satisfy emotional needs. Shows that don’t resonate at an emotional level don’t sustain an audience and disappear from the schedule. Today it is possible to systematically measure the emotional tonality of shows – from the viewers’ perspective – to understand how they differ, how their emotional strengths and weaknesses impact performance as well as to better understand the emotional context different shows deliver to advertisers.

Moderator: Mike Bloxham, SVP, Global Media & Entertainment, Magid
Sheri Roder, EVP, Chief of Why, Horizon Media
Liz Huszarik, EVP, Warner Bros. Media Research & Insights
Cindy Davis, EVP Consumer Experience, Disney ABC Television Group

Thursday, January 18, 2018
10:00-10:45 a.m.
Ocean Tower Salon 2 A

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.

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