Brent Magid Talks Human Context at NATPE Miami 2018

Intrigue with big data and has led many companies to be disappointed with its applied use and results——lots of data with little actionable information. Big data overlooks the complexity of human beings and their underlying reasons for making decisions.

In the video below, Magid President & CEO Brent Magid addresses the issue of how big data misses the mark in his talk on Human Context at NATPE Miami on Tuesday, January 16, 2018.