Magid Leader Moderates Advanced Advertising Summit Panel in New York

Debby Ruth, Senior Vice President of Global Media & Entertainment,
moderates OTT, VOD, and Non-Linear TV Advertising panel

NEW YORK, March 19, 2018–Magid, a research-based consultancy, announces that Debby Ruth, Senior Vice President of Global Media & Entertainment, will moderate a panel at the Advanced Advertising Summit titled, “OTT, VOD, and Non-Linear TV Advertising”.

The panel considers the shifts of TV consumption from linear audiences to “alternative” non-linear methods. “[The] panel of experts discuss the challenges and opportunities of advertising in the face of this (forever?) changed consumer dynamic.”

Panelists:
Chris Pizzurro, Head of Sales & Marketing – Canoe Ventures
Jim Wilson, President – Premion
Peentoo Patel, Product Manager, DFP Video – Google
Rob Weisbord, Chief Revenue Officer – Sinclair
Mike Lawlor, SVP Client Services – FreeWheel

“While sports and live events still command sizable linear audiences, the majority of “television” viewing in the US is now comprised of a collective of formerly “alternative” non-linear methods of consumption such as time-shifted DVR, cable VOD, over-the-top streaming, and via digital/mobile devices. What former Discovery Networks founder John Hendricks presaged in 2003 as “file-served television” is now mainstream viewing behavior – traditional TV business models be damned.”

The panel takes place during the Advanced Advertising Summit.

Monday, March 26, 2018
1:50 PM – 2:30 PM
Steward Hotel, NYC

As Senior Vice President of Magid Global Media & Entertainment, Ruth consults on research-based strategy for media, entertainment, and communications, with deep insights in digital streaming, SVOD/OTT, and VR/MR/AR. Ruth most recently co-lead Magid’s VR/AR Insights Consortium of prominent, thought-leading companies in longitudinal consumer research about Virtual, Mixed, and Augmented Reality.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.

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